Archive for March, 2019

Advantages of using a convex mirror for safety

Good visibility is one of the central tenets of safety. You have to be able to see the incoming danger in order to prevent it. You might have encountered a situation in which you wish you had a broad view of your surroundings to better navigate while walking or driving. This is where convex mirrors come in. One of their many uses includes being a helping hand in parking, driving, and other road activities. However, the advantages of these mirrors don’t stop at road safety

1. Safer warehouse navigation

Warehouses are very dynamic environments. You can have several workers and moving pieces of machinery on the floor at one time and they are all trying not to bump into each other. Forklifts are notoriously dangerous pieces of equipment that are very much able to harm workers. The driver has to focus on dozens of different things all around him while maneuvering a very heavy load with his machine.

Sometimes it can be difficult for them to keep their situational awareness up. Forklifts and cranes can have blind spots and these can prove to be dangerous for workers on the work floor. If you position some convex ceiling domes and vertical mirrors around difficult corners, it could make it easier for them to get a full grasp of their surroundings.

2. Much easier parking

A lot of people take parking for granted until they get caught in a bad spot. If you have a parking space at work where you park regularly, you’re going to fall out of practice when it comes to more difficult situations. Every once in a while, you’re going to get stuck in a busy street with some very tight parking. If you have to parallel park under pressure, it’s going to lead to a lot of struggling and you can risk damage to your vehicle.

Nobody likes to parallel park in a tight spot, but sometimes it’s unavoidable. Rear-view mirrors just aren’t up to the task of giving you a proper view behind the car. Some parking spaces have these curved mirrors that allow you to see just about every angle around your car and they can be a huge boon in difficult parking situations. With this kind of helping hand, you’ll find it much easier to position your vehicle in a hurry.

3. Improved store security

Working in retail can teach you a lot of things about human nature. Unfortunately, you’re more likely to get well-acquainted with the bad parts if your job involves working in sales. People tend to steal from retail shops and department stores, which is why some of them are equipped with specific security measures to mitigate this.

Often, store security doesn’t actually have the authority to stop a shoplifter. All you can do is call the police and hope that they are able to reclaim the item after some time. The best way to stop excessive shoplifting is by placing deterrents. Mirrors allow you to have an extremely good view of your entire store. This will dissuade even the most persistent shoplifters. Feeling like all eyes are on you can make anyone paranoid.

4. Better driving conditions

Big cities can have pretty hectic parking and streets. Planners might have had driving in mind when designing roads, but sometimes corners are cut and you end up with actual corners that are very difficult to navigate. Keep in mind that even if you’re careful behind the wheel, other people might not be. If you’re trying to enter a street from a bad angle, who knows what could be waiting for you on the other side. Luckily, street planners have already increased the usage of convex mirrors for safety on the road.

You might have noticed them on very narrow or one-way streets. They make it a lot easier to enter a busy lane from the side. You don’t have to worry about reckless drivers because you have a full view of the lane to your side.

5. Keep your kids in sight at all times

A lot of parents are pretty hesitant when it comes to monitoring their kids. We’ve all heard of helicopter parents that refuse to leave their kids alone for longer than a second. Nobody wants to be overly protective of their children, especially in situations where they’re playing and socializing with others. Unfortunately, the world is still a pretty dangerous place for children and they aren’t yet capable of understanding the various hazards that surround them. If they tend to play in the driveway or on the road, you shouldn’t expect them to be too careful.

Luckily, there are a couple of inconspicuous solutions you can try. If you position a convex mirror just right, it can let you have a broad view of the area where your kids are playing. This way, you could sit on your front porch and watch them from afar, without giving off an overly protective vibe.

It’s even better for use if you have a swimming pool because you can use the mirror as a way to check in on them from your home or backyard.


There are a lot of ways to increase your visibility in tight spots, but convex mirrors have proven to be the most economical and efficient options. You get a very broad view of anything that is reflected and you can confidently navigate through any dangerous situation. Injuries and crashes are drastically reduced with the proper application of these mirrors.

The Three Questions You’ll Ask Before Taking a Property and Casualty Insurance Exam

Property and casualty insurance are two of the largest insurance sectors in existence. As such, they offer a wide range of related jobs that can provide excellent living. Plenty of these jobs require state certifications and licenses. Getting those licenses might put you on the path to a property and casualty insurance exam. If you’re thinking seriously about this path, you need to look into prep courses. Before you go that far, though, these three, common questions might help you better understand what lies ahead.

What’s in the Test?

Every state handles its own insurance licensing. Because of that, the answer to most questions will vary by state. This is no exception. The exact content of the exam will be tailored for state laws and regulations. That said, any exam can usually be broken into two sections, each consisting of eight parts.

The first part covers property insurance and includes insurance regulation, general knowledge, property insurance, dwellings, homeowners, commercial policy, business owners and other policies.

The second part focuses on casualty insurance and can be split into insurance regulation, general insurance, casualty insurance, homeowners, auto, commercial policy, business owners and other.

A proper prep course should handle all 16 topics.

Where Do You Take the Test?

Again, each state sets its own rules. For the majority of states, you can expect the licensing exam to take place at an official facility and professionally proctored. California, for example, has a licensing bureau that handles the entire testing process. You can schedule your appointment online (they will check your prerequisites). On the day of the exam, you will arrive at an official testing site and go from there.

Some states may outsource the examination to proctor groups. Because of the diversity of testing environments, it’s always best to double check with the specific exam administrators to ensure you are prepared for any specific rules that may be in play.

Do You Really Need a Prep Course?

Many states require you to complete the prep course before you are eligible to take an exam. Even when that isn’t the case, a prep course is the best resource to ensure you have covered all of the important material. It will also serve as a failsafe to keep your I’s dotted and T’s crossed. The licensing procedure includes plenty of paperwork and administrative filing. Your prep course can protect you from unintended clerical errors that might hinder the process.

Any state licensing program can feel more complicated than it really is. The key is to into a program with seasoned veterans. They can fully prepare you for your property and casualty insurance exam and get you on the path to your new career.


5 Must-Read Tips For Planning Your Next Successful Company Event

Every corporate event is a high-stakes gamble. You have to impress employers and show them that your company team is up to the task of attracting clients. There are a lot of factors you have to watch out for when planning an event like this, which is why it’s good to come prepared.

1. Decide your mission ahead of time

Every company event has a specific purpose in mind before it’s even organized. Perhaps you want to honour employees and their dedication to the company. Some events can be a great way to reach out to new business partners by creating buzz around your business. If all eyes are on you, it would be the perfect time to introduce a new product or service that your company offers. These are just some of the benefits a corporate event could bring.

On the other hand, you have to keep your specific mission in mind when you plan for the event. You can’t have your cake and eat it too. If you are too broad with your celebration and you honour workers while also selling a product, it can get a bit confusing. Pick a theme and run with it and you’ll find the event much easier to manage.

2. A budget for the event

Before you make any big decisions regarding the event, you should have a set budget in advance. Since it is a corporate event, you’ll have to deal with a variety of different vendors and that can cost money. It’s hard to keep your eye on the price when there are hundreds of things you have to focus on.

By budgeting early, you can help put individual expenditures in perspective and that will allow you to look at the big picture.

3. Assemble a team

Planning an entire corporate event might not seem like a big deal, but doing it all on your own can be pretty stressful. Once you get into all the details, you’ll find that it’s a bit more challenging than it seems. When push comes to shove, you might want to enlist the help of some of your coworkers.

Micromanagement is essential for setting up a big event. Give everyone a specific task for the event and make sure they are in sync with each other. You want to have everything set up just in time for the first guests.

You can think of it as a more personal version of a work project. While you’re helping each other out, it might blossom into an even closer professional relationship.

4. Build some buzz

There’s no use in making the perfect event if nobody shows up. Obviously, you’re going to want to see a lot of people attend the event in order to spread your message. Creating some buzz before and during the event should get the attention of your target audience.

Start by creating a newsletter that you’ll send to coworkers and clients. Keep it creative and attractive enough to pique their interest. Pictures of the event and people present are a great way to get people to come, which is why a lot of organizers consider a photobooth studio for hire for their event. A good photo is going to be worth a thousand words, which is why you should take as many as possible.

5. Make connections after the event

One of the best ways to make use of your event is to create connections. With whom you make these connections is up to you. A lot of company events focus on creating new clients and business opportunities. Try to connect with the various guests and show them what the company can offer to their business.

You can also build better connections with your workers and coworkers. Increasing office cohesiveness and building friendship can help increase productivity and efficiency in the workplace.


Corporate events like this can be quite demanding of your attention and creativity. When you manage to pull it off, you’ll find that it’s well worth the trouble. As long as you stick to some of these tips, your event should go off without a hitch and you will have proven yourself to employers and clients alike.

6 Lead-Generating Strategies New Online Marketers Should Know

Have you noticed more brands are using social media to market their products? With 4.4-billion people using the Internet, it’s an obvious choice. Moreover, it’s more cost effective than traditional media and, depending on your lead generation strategies, you can target a specific audience and see how effective your campaign is in real time.

It’s easy to follow how other brands do their online marketing, but, sadly, not every marketing campaign fits how a certain business can manage their own leads. It’s a tricky business – online marketing that is. You can be wasting your client’s precious resources with bad marketing strategies and cold leads – especially if you’re a beginner.

If you want to learn the ins and outs of good online marketing, you need to take a good look at this beginner’s guide to generating leads online for a start.


What is a lead?

Before we dive into the specifics of the lead generation process, it’s best that we know first what a lead is – after all, this is a beginner’s guide. A lead is someone who is interested in your company’s product or services. In layman’s terms, a lead is a potential customer.


How can someone qualify as a lead?

You can tell if someone can qualify as a lead when they are considered more likely to apply for a position or avail your product or service. This can be done by collecting enough information to discern if the lead has a valid interest in your business. That person may have engaged or shown interest more than the others through an email, survey, inquiry, and the likes. The basis for identifying a qualified lead can change depending on the lead definition of your business created for your client.


What are lead generation and management?

Now that you know what a lead is, it’s time to know how to get a lead and what to do with it. Enter lead generation and management.

Lead generation is the process of luring people into someone naturally interested in your product or service. This can be anything from engaging written articles, entertaining videos, beautiful pictures, email blasts, surveys, ads, and even free items. Anything!

But what happens when leads start pouring in? You need to learn lead management. It’s the process of lead generation (capturing leads), tracking their activities (if possible), and giving them the attention they need to help them apply for something, make a purchase, or avail service from you.


Why do you need lead management?

A study from AutoDeal about online leads reveals that not all leads are equal, thus requiring businesses to take different strategies across different platforms to get high conversion rates. Knowing where the high-quality leads come from will help you allocate resources properly and maximize different channels. This way you will be able to guide your lead across the buying funnel, increasing the chances of sales conversion with as low pay-per-click (PPC) cost as possible.

So how exactly can you generate leads online? Well, among the many lead generation ideas out there, you can start with these six tips:

Be the market expert

When you think of brands such as Coca-cola, Colgate, and Lego, you instantly associate the names with their products. That’s because they’ve already established their authority in their respective market. If you want your product or service to become just like them, you can start by creating outbound content that provides important educational information. You don’t even have to mention your own product. Just make sure it has your logo to subtly establish your brand as a market leader or gain recognition.


Quality rather than quantity, at least in lead generating

The number of blogs, videos, infographics or email blasts you have doesn’t matter if it doesn’t make your audience curious. Create content that can engage your audience or, at least, have a lasting impression on them. The more hooked they are, the higher the chance of a sale.

Photo courtesy of Tracy Le Blanc via


Use all the tools that are available to you

As previously mentioned, no leads are equal. You need to keep in mind that not everyone can fit in one boat or would like to ride in it. Do multichannel marketing. Use various social media platforms, PPC ads or email marketing. Cover as many channels as you can to increase the chances of getting high-quality leads.

Photo courtesy of Lukas via


Study the data and your leads

Just because you’ve got a lead and turned it into a sale means you can just sit back and relax. As an online marketer, you need to take the time to study the data you have from a lead. Ask yourself questions like: What made them want to purchase your product? What kind of content made them interested? How did they find your business? Knowing these will help you create a solid campaign and get higher quality leads.


Conduct A/B test

Conducting A/B testing or split testing is a great way to improve your lead generation process. It’s basically testing two ways to achieve one goal to see which is better. This will help you determine what works and what doesn’t. Do this in your social media posts, email marketing, and landing pages, and do it often.


Then test some more

Don’t let the success or failure of your marketing campaign stop you from improving. The dynamics of people are a never-ending process of discovering things that will work to gain their attention. Moreover, your marketing budget will also change constantly. So you’ll have to keep working and studying to improve your campaign to get more data, high-quality leads, and, ultimately, increase profit.

Lead generation can be confusing and requires a lot of work. Knowing the basics can help you, your business and your clients reach greater heights when it comes to getting high-quality leads. Continue to work on your process and, hopefully, the results will follow.


8 Relentless Financial Factors Hindering Growth & Profits of Business

One of the reasons so many small businesses fails the first year of operation is because their owners don’t know what it takes to make their business run and grow. Their notion is that their work ethic alone will bring them money, freedom and control of their business. They fail to understand that financial factors mentioned below are not worth paying attention to if their business is single-handedly run. They are wrong!

  1. Not Creating A Financial Blueprint

Financial blueprint, just like a business plan, is where all the finances related to the business is put together. This includes business startup cost, cost of procuring materials, equipment, place and personnel and transportation among many other things. A financial blueprint will describe the source of fund, such as banks, credit unions or other financial institutions, who your investors are and how much of the personal asset will you set aside for the business. Not having this blueprint is equivalent to showing to the lenders that your business is a bad risk.

  1. Not Investing In Technology

It used to be such that all a business would need is a telephone and fax machine. Not anymore. Today, every business irrespective of its size and mode of operation needs a computer and access to the internet, a full-pledged website where customers and clients can interact with the business, software to manage accounting and other mandatory operations and other technology related elements. There is a need to manage the information accumulated and make the best use of the collected customer data as well. Not investing in technology can set you back and cost valuable clients, information and all the good things the modern world offers.

  1. Non-utilized Fund

The goal of your business is to make a profit and grow at the same time. It is also to build a long-term relationship with your clients and create excellent customer satisfaction. When you are short on the fund, your lenders will help you get through. However, you can always utilize fund from your business account and reduce your interest and borrow only if absolutely necessary.

  1. Unprotected Business

You will need to protect your business as well as employees for which you need adequate insurance coverage. To be precise, property insurance, liability insurance, workers compensation insurance, assets and errors insurance and omissions insurance are some of the required insurance types. Without them, your business will suffer financially. In essence, keeping the coverage up-to-date will make the difference between closing the business permanently and running it with a minimum possible loss.

  1. Neglecting Compliance

Neglecting such significant issue like compliance can put companies at risk which can harm their reputation as well as the brand. The company should avoid such consequences or should take immediate actions to avoid further damage. Similarly, to avoid decreasing customer base, the companies could outsource to handle the operations such as legal fee financing,  & helps to run the transactions smoothly.

  1. No End Goal In Sight

Financial setback can occur when you are not sure where your business is headed and what you can expect in two years, three years or five years down the road. You started with a vision with the intention of making it a reality. The hard part is, only goal-oriented businesses survive and grow in a competitive world like this. You need to put in place the goal-setting system to make the business successful. You will also need to gather the team that will help your business grow. This vision or goal needs to be created, first inside your own mind and then put into action with preparation and planning. If you are leading the business this way, you will find that creating that goal and achieving in the outside world is easier than dreaming.

  1. Unorganized Worksite

Good business owners are organized, punctual detail oriented and neat. They will not end their day without a balanced financial statement. In other words, not being organized will lead to huge financial loss. You would probably end up with the wrong information about how many sales were made and how much money was earned or lost. If someone is organized, it means they are using the needed software or balance book to the fullest. It also means they have the knowledge, skills and are financially responsible that will help the business succeed.

  1. Stubborn Attitude

Change is something every business faces, and adapting to that change is a prerequisite to run a business, not an option. Simply managing the business to stay alive is not adapting to changes. Certainly being adaptable means money well spent or saved for the future. The only way to do this is to check the progress frequently and consistently and make sure the goals are closer. Running a business is about making an honest assessment of what aspects are working and what are not working and changing accordingly.

How-to Quest: Optimum Utilisation of Disposable Income

Despite its name, disposable income is not the money you throw away in your trash. It is the amount of cash left over from your current salary after paying all the local, state and federal taxes as well as insurance and pension fund contributions. If you think of this cash as disposable and therefore something to spend on indulgent or frivolous items, it’s a dangerous trap for your life.

If you are a starter, you will need to pay off all the necessary charges such as your mortgage, rent and utility bills as well as other regular payments. You will still need to spend your disposable income lightly, even after paying off all the necessary charges. Everybody understands that it is essential to have fun with your family and friends, splurging on nights out or holidays once in a while is a perfect way to treat yourself, your family and friends.

However, there are many ways in which you can utilize your disposable income such as paying for your term insurance that will benefit your future than your present. Even if it is a small amount of cash, there are many sound ways to put your money to excellent use. You can invest your disposable money in various sectors which include real estate and investing in precious metals such as silver and gold. Here are the tips you can use to utilize your disposable income in an optimum manner for the betterment of your family and business.

Pay Off Your Debt

Paying off your debts is probably the least enjoyable way to spend your disposable income since you will not have anything essential or tangible to show for it. However, paying off your debts provides you with one of the excellent returns on investment.

If you pay a certain percentage of your disposable income on your credit card balance, it means that you will be in the position to reduce the debt over the coming years. If you are not able to pay off your balance entirely, putting some cash toward it will help you lower your future payments as well as the remaining balance.

Save for Your Future

Saving for your future is among the logical things you can do with your disposable income. You should understand that the saving does not mean putting it in the sock drawer and leaving it for the rainy day. It means depositing your cash in your bank account that will ensure that your money grows.

Currently, most individuals do not have savings at all, which is an unfriendly situation to be in when the worst happens to you. By putting some of your discretionary cash into a savings account, you’ll be maximizing its return on investment without having to lift your finger. If you have this cash sitting safely out of reach means that it is available when you want to access it.

Invest in Your Home

Your home is the single most significant asset you have, and it can be quick and easy to fall behind in upkeep and maintenance. Using your disposable income to renovate and improve your current home can potentially help lower your monthly utility expenses and raise your property’s value. Spending your discretionary income on insulation or windows can significantly lower your cooling and heating expenses which will help improve your bottom line across the year.

Take a Vacation

Currently, there is nothing essential than your relationship with the family. Spending the disposable income on an enjoyable and affordable vacation with your family is a perfect way to reconnect with the individuals you love most. You’ll come home feeling energized and refreshed, which will improve your performance at work.

If you have disposable income, you should think twice before going out to purchase something you have been dreaming of. Also, you should understand that there are other options that will provide you with higher returns on investment.

Invest in Your Education

Spending some of your money on education is a perfect way to utilize your disposable income. Currently, there’re some courses you can pursue that will support and help you advance within your current career. Also, setting out on a different career path can be a great way to spend your leftover money. Investing in your education is a perfect way to boost your earning capacity as well as helping you find a career that’s both financially rewarding and personally fulfilling.

Similarly, if you are a parent, you are likely concerned about college expenses even if your child future by opening tax free plans ensures that you can comfortably pay for your child’s tuition in the future. You should continue adding some cash to your plan, and by the time your children graduate from school, they will have enough cash for their tuition.

Boost Up Saving Tips To Restore Bad Credit

Living with bad credit is not easy. If you have a history of bad debts, banks can turn you down for a mortgage or car loans, insurance companies can charge you more to get insurance for your vehicle, and you can even be required to put up a significant deposit before getting your gas or electricity turned on. Not to mention that some employers also pull your credit report before they choose to hire you.

Then there’s the inconvenience factor. Need to rent a car? Lots of luck without having a major credit card. Need a replacement car for your old clunker? It’s not impossible to get financing for a used or even new car, but you’ll pay a pretty penny in monthly interest charges. The same goes for buying a home. There are firms and individuals who will lend you the money, but not banks, who were affected by the mortgage loan debacles of the 2000s.

Here are several tips for repairing your bad credit:

Get your free credit report

By law, you are allowed to get a free copy of your credit report. But beware of fraudulent websites that seem to offer you a credit report, only till later do you realize they do in fact charge. If you want your 100 per cent free credit report guaranteed by law, you need to instruct your browser to go to

What if you own a business

Credit affects businesses too. And when a business needs a new piece of equipment, needs to relocate to a better area of town, often banks have very tight policies on business loans. To avoid dipping into your personal credit allow you to borrow on your invoices, in order to free up needed capital for improvements. This form of borrowing on your invoices is called debtor factoring. It helps in reducing the cash cycle as it enables businesses to release their cash invoices. Ultimately, debtor factoring accelerates growth. However, there are other such resources that help in controlling cash flows.

Consider paying for all three credit reports

The three major credit rating companies are Experion, Equifax, and TransUnion. If you are mystified why you got turned down for a loan, chances are, one of the companies rated you differently than the other two. Find out why?

Dispute any errors on your account

Errors, such as a company reporting a charge-off that you in fact paid, and in a timely manner, do occur on credit reports. Or maybe the company even has you confused with someone else with the same name. Be sure to challenge any errors, in writing. When you order a credit report, there are instructions on how to dispute errors. You also have the legal right to challenge errors reported on your credit report, direct to the company involved. By law, they are also required to investigate their original information.

And after having the error cleared, the credit rating company should not only issue you a new credit report but also notify the other two of a successful resolution of an item on your original report.

Pay-off or make current any delinquent debts

If a debt is under 180 days old, you can either start making pay payments or even better yet, pay off an account in its entirety. Your payment history makes up a little over one-third of your FICO score, so any accounts you can make current or pay-off will significantly affect your score.

Pay-off charged-off accounts

Although they can continue to show up on your credit history for several years, paying off charged-off accounts can open up new opportunities to get credit, where they were previously closed. Your credit reports will reflect that you paid off the charged-off account. Also, it might be possible for you to negotiate with the company you owe debts with to accept a lesser sum, than the total to clear off the entire amount. Figuring some money is better than none, and knowing how expensive lawsuits are, chances are they will go for it.

Bring high balance accounts down

Your credit utilization makes up another significant chunk of your Fico credit score. If you have one or two credit card accounts that are heavily leveraged, try to bring those down. They are costing you not only plenty of interest but points on your credit score.

Try to bring loan balances down

Even if you have been paying on time if you borrowed $2,000 through purchases on a credit card and three years later, your balance is $1900, this is costing you valuable points on your credit score.

Focus on getting past due accounts in control first

Chances are, you only have a limited amount of money to dedicate to debt control. Therefore, prioritize and do your best to keep any future accounts from falling into past-due status.

Preventing the Most Common Industrial Accidents

Every industry is required to follow safety standards which Health and Safety Executive, a UK Government agency has developed for all industries to diligently observe. Yet, some industries transgress the safety laws resulting in accidents and then lawsuits from workers. In order to ensure maximum safety standards in an industry, every business has to carry out routine maintenance, especially to check for any leaks and spills or machinery malfunction.

Failure to be proactive in this respect would only risk workers and invite potential injuries. On the other hand, it can also devastate the maximum output and hinder productivity. This is why it is a no-brainer not to invest in maintaining safety standards. There are certain requisites which abide all safety laws. The most common types of accidents lead to great complications and here is how they should be avoided:

Short circuits: Proper insulation and utilization of materials made of the highest quality is a mandatory practice for the industrial sector. In this case, BICC Components Ltd. has developed an array of products that are dedicated to performing at the highest level. They are a part of the electrical system of industry and include industrial cable glands, copper terminal, and cable cleats. BICC Components are designed to withstanding hostile industrial environments and they help keep the risk of short circuits at bay.

Slips and falls: The floors should always be cleaned and wiped off any liquid that could result in an individual from slipping. Caution signs need to be placed and installed in areas which are prone to risks and anything wrong has happened, like a liquid spill. Announcements should be duly made for workers to avoid walking by the hazardous area and an imminent order to clear out the area should be made.

Chemical and radiation exposure: All workers should be trained to practice safety standards. Frequent drills should also be performed to avoid any future hassle. Plus, the components where there is a high concentration of chemical use should be attended with maximum safety equipment to avoid harmful exposure if an accident occurs. Safety vests, goggles, and oxygen masks should be utilized by all means. In addition, the area should be immediately cleared if harmful radiation are observed and concerned authorities should be informed at once.

Falling objects: Every industry worker should know how to place objects so that they remain in a fixed place and not fall off from high altitudes increasing the risk of accidents. Machinery like cranes which are used to lift and store raw materials and objects on different storage levels need to be operated with care and maximum precautions. No person should be allowed to stay within 6 feet of the area where storage is taking place.

How to Spread into Global Markets

Biggest goal of any business is to go global. Going global comes with a lot of benefits. However most business owners are afraid to spread into international markets, because there is no one way, one strategy that can be applied for all companies and would work the same for all. That means there’s a lot of strategy creation involved.

Market entry is the term you’re going to get familiar with if you’re planning to go abroad. It’s the process of adapting, transforming your product or service to a different, foreign market. There are a lot of plans and strategies to do so, but you will always need to adapt a known strategy to your own situation, because every company is different.

There are such market entry strategies as:

  1. Direct exporting is direct selling into the different market you’ve chosen. It is crucial to choose the right sales agents, because they represent your company abroad.
  2. Licensing is the term of giving the rights to your product to another company. It is best to chose this strategy, if the partner you chose has a large part in the market you’re about to enter and a wide audience it’s already reaching.
  3. Franchising is quick market expansion. If your company’s business model is quite versatile – this is the strategy for you. This strategy can only work if your brand is unique and known.
  4. Partnering is often fundamental in the process of market entry. In Asia partnering is mandatory. If you’re entering the market of a country that has completely different social culture, traditions, business, this is the best strategy to enter a market.
  5. Piggybacking is a considerably cheap strategy. You first need to find companies, that are already in foreign markets. Then you have to persuade them to add your product or service to their assortment. If they accept your offer, you will enter foreign markets.
  6. Joint Ventures strategy is when two firms agree to work together in a distinct market and create a third company to undertake this.
  7. Buying a Company is useful when you have a big budget. You enter the foreign market by buying a local company. It is very expensive, but local people, government will perceive you as a local company from the start.

These are only some strategies of how to enter a foreign market. For more information or help visit .

How To Create A Marketing Video That Sells: 20 Tips

A well-designed and clever marketing video has the power to elevate your brand and boost your conversions. However, it isn’t as easy to great a brand video that converts as it may seem – it requires a strong narrative, SEO considerations and a whole lot more.

To create a powerful marketing video that sells, heed these 20 tips.

Communicate a story

A good marketing video that converts its viewers does not take the sales approach, it tells a story. Use narrative and themes to evoke an emotional reaction within the viewer and appeal to their desires and their needs.

Make an impression with the title

To get a viewer to click on your video, you need to capture their attention with a title. Ensure that the title is eye-catching and is also SEO-optimised so that it appears on the SERPs (search engine results pages).

Pay attention to the first 10 seconds

When it comes to capturing the attention of your viewers, you have less than 10 seconds. This means that in this time you must get your message across whilst being entertaining, engaging and impactful.

Keep it short

People today are very busy; they simply don’t have time to watch a video that is long in length. Therefore, as a rule, you should make your video no longer than 60 seconds, and fill it with plenty of peaks and highlights to stop a viewer from clicking off of it.

What’s your mission?

In order to elevate your brand and strengthen its impact within your industry, you should use your videos to sell your mission, as much as your products. What do you stand for? What are you trying to change? What can you do for your customers?

Make it educational

To really add value to your viewers, ensure that your marketing video educates and informs. If your video can offer guidance, advice and tips on a matter that is relevant to your viewers, it will be considered more valuable and engaging.

Don’t be afraid to take a risk

Risqué videos are remembered, and boring videos are forgotten as soon as a viewer clicks off on it. Whatever your brand or industry, you should look for ways to stand out and do something different – so long as it’s still appropriate and on-brand.

Use sound

Music and sound has a profound power to evoke emotion when used in conjunction with high-resolution imagery. Therefore, music and atmosphere should be carefully considered in the design of the video to make it as impactful as possible.

Optimise it for mobile

In today’s digital age where most internet interaction is on smartphones, it is critical that your video is mobile-friendly. If it isn’t, your brand will lose credibility. If a user cannot easily watch your video on their marketing device, they won’t waste their time.

Don’t skimp on quality

The quality of your video – including the quality of the picture, the sound and the design of the story – has the ability to make or break your brand. To ensure you get it right, consider enlisting the expertise of a video production company sydney.

Consider SEO

In order for your video to convert, it first has to be seen. Good SEO will make your video discoverable, and this means that it should have keywords in the description, the URL, the title and the ALT tags.

Use the URL in the video

Don’t forget to embed the URL to your website in the video so that the viewer has a direct journey to what he or she is looking for.

Create a designated landing page

Any marketing endeavours are fruitless without a landing page in which customers can land on and find exactly what they came for. If your video is selling something, they should be able to click straight through to a considered landing page that will convert them.

Use testimonials

Use testimonials of real customers to entice and reassure prospective customers and build the trust of the viewer. Interview your customers and ask them how your product or service has benefitted them.

Implement tutorials and how-to guides

Internet users love to consume information and learn new things, so if you can teach them to do something they didn’t already know how to do, you will achieve their respect and their time. Show them just enough that you have engaged them, but always leave them wanting more – don’t give away all of your secrets for free.

Give customers a BTS insight

Appeal to viewers appetite for a behind the scenes looks into your brand or business operations by showing them what goes on behind closed doors. This could include a short interview with the CEO or employees at work in the office.

Include a Call to Action

Any good marketing content features a powerful Call to Action, including video. Just like you would at the end of a blog post, or on a landing page, give your viewers a clear instruction into how to act in order to move them down your sales funnel so that they convert.

Ask questions

Good marketing is about presenting a common problem that your target audience have, and then offering them a solution. Therefore, your video should make your viewers think about themselves and their own situations, which then makes it easier to sell your product or service.

Inject some humour

An easy way to connect with other people is through a shared sense of humour. So, if it’s appropriate for your business to tap into a lighter side, don’t miss an opportunity. If you can make a viewer laugh, even a little, they are much more likely to remember you.

Create a hype around the video

You can’t just make a video, put it on your website or on YouTube and assume it’ll gain traction on its own. You need to pull together all of your marketing streams and social media channels to promote the video and get viewers interested.


To ensure your marketing video makes an impression, follow the above 20 tips and you’ll experience great rewards.

5 Things That Small Businesses Can Do To Improve The Health Of Employees

When it comes to caring for employee wellness, a lot of companies tend to focus the majority of their efforts on employees who are unwell or have long-term health issues. Whilst this is definitely money well spent, it is just as important to support the health of your other employees. On average, around 55% of a business’ workforce are “at risk” and are living with health risks, either from bad diets, smoking, drinking or not doing enough exercise. This can have an effect on their health and productivity.

As well as these obvious risks, a lot of employees are affected by health issues which are less visible. Stress, financial worries and mental health issues are also serious things to consider. So, if you have a small business and want to help improve the health of your employees, then here are some things to help you get started.


Flexible Working Options

Employees have commitments outside of work and juggling a balance or work and home life can be incredibly difficult, especially for parents or those who care for others. By offering flexible working options, you can help to significantly reduce stress levels and make your employees feel far more comfortable when it comes to prioritising their work and home life.


Provide Private Health Insurance

A lot of employees tend to put off health issues due to not being able to afford the treatment needed. Dental, physio and mental health concerns can often be costly to treat, so by offering a private health insurance option, your employees have cover should they ever need it. This, in turn, reduces stress and financial worries on your employee’s behalf, and you know that you are there to support them when you can.


Build A Culture Of Wellbeing

Putting a wellbeing strategy in place will help employees to address all of the traditional nutritional and physical issues that are associated with poor health. Gym discounts, for example, may encourage employees to take part in regular exercise and provide, whereas having regular team-building sessions will boost morale and workplace friendships. Having confortable office furnishing and handmade furniture and break rooms will also help staff feel much more comfortable in the office.


Nurture Emerging Leaders

People who are natural leaders and managers rarely ever emerge on their own. Previous evidence has shown that when these employees are supported within their work environment they will realise their true talent and potential. Whilst it is important to not show any favouritism, as an employer you must be able to recognise these employees when you can and offer them guidance. When these employees are not recognised, they feel undervalued and underappreciated, leading to poor motivation and productivity.


Support Nutritional Health

Nutritional health is extremely important in the workplace. Whilst it is vital for employers to provide a safe and healthy place of work, it is also important to encourage healthy lifestyles. Eating healthily not only provides your body with the right vitamins and nutrients which it needs to function, but it also helps to keep your mind focused as your blood sugar levels naturally fluctuate throughout the day and if your a VW Specialist or another technical area, staying sharp is key. Relaying the importance of eating healthily to your employees should be high on your list, but you can also recommend digestive health supplements and probiotic tablets as well.

Does Your Business Need a Website?

If you’re a small business owner, chances are you want to grow your brand. And if that is the case then you will probably have already considered investing in a website for your business. However, you may have also disregarded having your own website in the same breathe.


So, with that in mind, here are all of the reasons that you may or may not need a website for your business. Hint: there’s a lot more yes than no in this article.



The reasons for yes, you should have a website in 2018 are many. But, for simplicity’s sake, here are a few of the more important ones:



  • It’s What Customers Want


In the age of the internet, your customers expect you to have a website. It’s a simple and unavoidable fact. In 2019, people will likely want to find out more about your business before taking the plunge and converting. If you do not have a business website this can immediately be a red flag in their minds, as it removes the certainty that you are a reputable business.

The only way you could avoid this, for example, would be if you were selling products on a trusted third party website (like Amazon and eBay). Users trust the site and so you don’t necessarily need to instil your own trust factors into this.



  • A Business Narrative


Having your own website gives your business the ability to do something very special: control its own narrative. The more control you have over your own story and ultimately the message you portray to potential customers. It’s much more in-depth than having a simple Facebook, Instagram or whatever page. You can write more, even visualise your brand story if you prefer.



  • Drives New Revenue


Have you ever considered the fact that a website can drive more money into your business? No, well it certainly can. In fact, for some businesses, the most revenue comes through the web.

The more you build your website, the more revenue it can provide for your business. So, for that reason, it is very important you work towards improving your online revenue. Even if you only do so gradually, over time it can easily become the biggest source of income for your business on the whole.



  • Your Competitors Have One


It’s true, most of your competitors (to be classed as such) probably have a website. Unless you are in the most unexposed niche business in the world, then having a presence online in some form is likely needed to be considered a competitor. Whether you are a what’s on in Manchester publication or something as simple as a barber, you probably need a website. So, don’t be afraid to get one.



  • 24-7 Access


Having a physical store is all well and good, but it has opening and closing times. You and your business are not accessible at all times. Which, sometimes, is exactly what you need to be in order to be successful. Giving customers a website to find you can remove pesky obstacles like opening times and social convention, as they can visit it at any time of day to suit their needs.

A website gives your business an open day for customers, no matter the time of day. Which is exactly what can set you apart and ensure your gain their custom. Being accessible is a vital part of a business in 2019, so don’t overlook it.



There’s no reason for your business to have a website. No matter how big/small it is, where it is located or even what language you speak. There is no real excuse for not having a website as a business in 2019. Especially as, all things said and done, it is so easy to create – even if you have no website or coding knowledge! There are plenty of website builders available on the internet to help you along the way and with the right security management system protecting your information, it worthwhile to help with recording data.


Final Thoughts

As a business functioning in 2019, whether you like it or not, you will almost definitely need your own website. And it’s not hard to achieve, even on a small budget! So, get building today and reap the rewards of your very own business website tomorrow.