Every business should promote their work in a multitude of different ways. Whether it’s through advertising, co-sponsoring an event, or pushing out a regular email newsletter, some variety increases the potential for new customers to see your business.
Another way businesses can advocate for their business is through promotional materials and free give-away items. Everyone loves some free promotional pens or a koozie, and it’s a great way to get your company’s logo and brand out there to the public. Best of all, they can easily be given out at public events.
Here are a few different promotional materials in which all companies should consider investing some time, energy, and funds.
Pens and writing utensils
One of the most common and inexpensive ways to promote your company is by passing out branded writing utensils. Whether it’s promotional pens, pencils, highlights, or something else entirely, writing utensils are something that people use daily.
They write down notes at work, grocery lists at home, and the phone numbers of new friends out at the bar. Writing utensils that are clearly labeled with your brand will be used often, making them a great promotional tool.
Something you can’t really give away, but will come in handy at events or tablings, are branded banners. Banners are a great tool for marketing your company, and they provide a large backdrop to show off your logo to crowds of people.
Depending on the size of the banner, you can get a smaller one that can adorn a table, or a large one that can hang on the wall. And software and firmware that allows you to edit, design, and create a uniform logo and save it in a read-only memory will help with printing and preserving it for future marketing use.
A staple item in anyone’s kitchen or office, clips are a great promotional material for any business to use. Whether it be the standard clips used to hold close chip bags or other kitchen items or the alligator clips often found in technology-based work settings, having clips with your logo will follow new audience members from work to home.
An easy way to target new audience members is to slap your logo on simple tech items that can be cheaply made, budgeted for, and handed out for free.
Earbuds are a great example, since so many people use them for listening to music or podcasts at the gym or during commutes. They are also cheaply made and can be easily branded with your logo. Other items could include portable charges, USB cables, or flash drives.
Since technology is more expensive than some of the other items, be strategic in deciding which ones you’ll get for promotional use. If you’re a data informatics firm, passing out flash drives makes sense. Likewise, if you’re a music production company, earbuds might be a more on-brand choice.
Lastly, something every office needs is sticky notes. People use them to leave themselves reminders, write important information down for consistent viewing, and to let coworkers know they stopped by their desk. Having branded sticky note pads that professionals can use daily will ensure your logo’s always in their field of vision.
Promotional materials are a great way to seek out new customers and to continue to target current ones. However, they have more wide-reaching perks to them too. By giving out branded free items to your employees, it creates a feeling of family in the office. If everyone has a branded mug on their desks, people will feel like they belong and will continue to do great work for the company.