Other

Components and Advantages Of Microsoft Dynamics

With the help of the Dynamics learning portal, it is easy to expand your knowledge and skills in Microsoft dynamics. It was a long time back when it was required to purchase from Microsoft the Dynamics CRM manual or you need to get it through the training sessions at a good price. And to the user, it used to cost very high but now thankfully to Dynamics learning portal through which you can get easily qualified in Dynamics and along with that you get a trial version of the software for your practice.

The Dynamics learning portal has become much popular because of its new features and design. With the revolution of the software industry to video training you can get all the video material on a platform that helps the Microsoft Dynamics Partners to stay on the top in the basic requirement of the certification.

What is Microsoft Dynamics?

It is the line of software applications for customer relationship management (CRM) and enterprise resource planning (ERP) . It is an application through which you can manage all the different tasks of your business and you don’t need to struggle and waste your time on multiple apps to get your work done.

Microsoft Dynamics covers all the required aspects of a business from sales to customer services and that too in one application which is easy to manage. With the dynamics learning portal, you can easily get certified through the training courses covering various modules of the dynamics.

The Components of Microsoft Dynamics

The Microsoft dynamics comprises mainly of the given components:

  • Dynamics 365 Enterprise
  • Dynamics 365 Business
  • AX
  • CRM (for older versions)
  • GP
  • NAV
  • SL
  • Other

In the Dynamics learning portal with the help of AX, GP, NAV, and SL you can get to know about the enterprise resource planning (ERP) solutions. GP, NAV, and SL are best featured for the medium enterprise and Microsoft Dynamics AX is the best solution for the large enterprise. But it is not that the dynamics AX can’t be used for small enterprise or GP and the other two are not suitable for big enterprise as they are designed for all types and sizes of organization.

The contents of the dynamics learning portal in broke down in the following categories of the above components and consist of various tools to manage the plethora of videos. You can easily learn to manage your business with the help of the courses available in the dynamics learning portal

Advantages of Microsoft Dynamics

The dynamics learning portal is a learning portal that adds value to the Microsoft Dynamics partners. The different features of this platform are designed to increase competency levels and accelerate the growth of the partner business.

With this portal, they can get on-demand training content from different important training sites, performing hand-on labs, find guides for exam preparation, find course materials, and also links to different external resources. It is a very useful portal that provides an agile learning experience.

3 Reasons Customers Are Not Coming Your Way

When you are running a business and customers are few and far between, yes, there is reason for concern.

That said there may well be one or more specific reasons why you are not seeing enough customers.

So, have you taken the time to sit down and try and figure out why this is?

Do Not Enough People Know About Your Brand?

In looking at why you do not have enough customers coming your way, here are three reasons this may be the case:

  1. Not enough people know your brand – One big issue you may need to confront is not enough people know your brand. So, would adding some more technology be a key in reducing this problem? For one, you may look to mobile app development. In adding a mobile app to your company offerings, you take a big step in the right direction. Your business app could end up leading to more sales and revenue before you know it. Once you have found the right app for your brand, take the time to let people know about it. From your website to when you go to trade shows or are at community events, let people know you have an app. The hope is that consumers download it to their cell phones and tell family and friends about it. The goal at the end of the day is for your app to be the source in your industry that consumers turn to.
  2. Your customer service lacks – Even if you have great products, customer service matters. That said are you at a point where too many folks are finding your customer service skills to be lacking? If so, this can kill business in a heartbeat. Never sleep on how important customer service is to a business. For many businesses, it is the heart and soul of what they have to offer. More customers are likely to come back and do business with you when they see you are taking care of them. As word of this spreads, it leads to new customers over time.
  3. Competitors beat you to the punch – Last, it may be a thing where some of your competitors are beating you to the punch. From getting their hands on the latest tech to better customer service, they may be one step ahead of you. If this is true, you can’t sit by and let that happen over and over again. Knowing what your immediate competitors are up to is something you need to do. Yes, you have your own business to run and that takes up much of your time. That said have some idea of what your competitors are doing. You can pick up some tips from them and put your own spin on them when implementing for your business. Casting a blind eye to the competition can come back to haunt you if you’re not careful.

When you do not have enough customers coming your way, don’t sit back and let it go on and on.

Take action so that you can improve the rate of customers coming through your door or online.

So, could you use some more customers these days?

7 Dangers Of A Filthy Office and Why A Clean Workplace Is Important

The office serves as the second home of a lot of people. Given how many hours they devote to their work and the number of days they spend in the office, it’s important that the office is just as well taken care of as one’s own home.

Some businesses might not view the overall maintenance of the office as a high priority when it comes to growing the business, but it comes with a lot of risks.

If you’re still not convinced about the importance of keeping a clean workplace and the dangers of having a filthy office, then this article will tell you just what you should look out for:

1. Germs and Harmful Bacteria

First of all, having a dirty workplace attracts a lot of harmful bacteria and germs inside the office.

Since people come from all over the place, they can bring in all sorts of germs that they get from the outside into the office. The office has air circulation that is probably very closed off depending on where it is located.

Aside from that, there are a lot of very public parts of the office where people tend to interact with on a constant basis. For example, their own desk can be full of germs as well as the office pantry.

If you don’t clean your workplace, the germs and bacteria will propagate and can cause diseases among employees.

2. Stench and Foul Odor

Another reason why you might want to have a cleaner workplace is that it can lead to funky odors spreading all over the office.

If you don’t throw away the trash on a regular basis then there is a big chance that your garbage will stink. In line with that, if you don’t throw away and clean the refrigerator in the office regularly then the products inside might expire.

A particularly foul-smelling object can have its stench cling to a room or the walls even if you’ve already thrown it away. As we always say at Maid Sailors NYC Office Cleaning, not only is it unappealing to have a stinky workplace, it will also be difficult for employees to focus on their work.

3. Stress and Inefficiency

If you have a filthy office, it can lead to higher levels of stress in your employees. Instead of your employees focusing on more important tasks relevant to the actual growth of the business, they will be distracted by how dirty and filthy the rest of the office is.

This will make their average workday involve a lot more work than it should have since their cleaning out things constantly.

Therefore it’s important that you have a regular cleaning session every once in a while and then a deep cleaning session at least every quarter.

4. Sickness and Absenteeism

As mentioned before, having a filthy office can lead to a lot of germs and harmful bacteria growing inside your office. The negative effect of compromising the immune system of your employees due to a lack of cleanliness is that they’re going to be absent from work often.

Since the office is dirty, then sickness can easily be passed between one person to another. You might end up losing tons of people to sickness because of it.

If you want to decrease the case of absenteeism among your employees, you have to make sure that your office is a healthy environment in the first place.

5. Molds and Infection

Another health risk that you’re putting your employees through by keeping a filthy office is the chance of getting molds and infection inside your premises.

Having mold inside the office will bring respiratory issues to people especially those with asthma. Mold can grow from anywhere but keeping your office cleaned on a regular basis can help prevent this from happening.

6. Pests and Vermin

If you have a dirty office whether it from food waste or whatever clutter you have, you will likely attract a lot of pests and vermin into the office.

Harboring in furry fugitives into your office will create more mess for you and it will be harder to deal with an infestation that just having the office regularly cleaned.

Having pests and vermin all around also means that they’re carrying a lot of viruses all over the office. Aside from that, they might chew on various office equipment and it can lead to unusable office equipment. Mind you, replace a malfunctioning equipment every now and then can be costly in the long run.

Don’t let it get to the point where you need pest control in your office. Clean your office and keep it tidy.

7. Mess and Clutter

Having mess and clutter all over the office does not communicate professionalism to your employees, as well as to your potential clients. It can make your employees feel less motivated and they will have a hard time providing quality work because of that.

Additionally having clutter all over the office can be a hazardous situation and can lead to unwanted accidents.

If you want to avoid having to pay for the hospital expenses of your employees because they got into an accident in the workplace, then you have to make sure you have a safe working environment in the first place.

Conclusion

There are many dangers associated with having a filthy office. Thus, it’s important that you keep your workplace clean.

This is more than just aesthetics. It’s also has something with the well-being of everyone in the office.

7 Ways to Prevent Data Breaches

The biggest data breaches in the world should serve as a warning to companies. Whether you have a small or large business, it is crucial to have a proactive approach to prevent serious attacks that can compromise valuable information your organization holds. Keep on reading and let’s talk about the best practices for the prevention of data breaches.

  1. Train Your Employees

One of the pillars of a robust approach to data management is employee training. Cybersecurity training educates and informs employees about the threats that are present, and more importantly, the best ways to protect data. Organizations can conduct training online by using e-learning software, which will make the modules accessible.

If you are looking for the best software to handle cybersecurity training, True Office Learning is one of the best options to consider.

  1. Limit Access

A practical approach to managing data breaches is to restrict access to the valuable data your organization owns. In the past, almost all employees can access every computer in the office. Today, this is no longer the case. Especially if the information is critical, provide access only to the relevant employees. As a part of limiting access, use strong passwords and multi-factor authentication.

  1. Hire Security Specialists

Do not hesitate to bring experts outside the organization. This represents an additional cost for the business, but this is an investment you need. The specialists will review your current data infrastructure. They will identify the current weaknesses and provide suggestions on the best approaches to lessen vulnerabilities.

  1. Conduct Background Checks

Employee background checks are important to make sure that there are no people within the organization who will steal data. Do not just focus on external threats. Keep an eye on the people you already have within the organization as they can also pose serious data threats.

  1. Create Data Backups

While this does not necessarily prevent a data breach, this is important to lessen the effects of a potential attack. When you don’t have a backup, there will be huge consequences. This can be costly in the long run since data is one of the most valuable assets any organization can have.

  1. Regularly Update Your Software

Businesses use different software programs to facilitate processes and activities within the organization. While the software can be helpful, it can also make the business vulnerable to attacks. One of the best ways to avoid this is to update the programs regularly. The installation of patches is also recommended. Without patches and updates, your networks will be more prone to attacks.

  1. Collect Only Information You Need

To minimize the organization’s vulnerability to cyber-attacks, it also helps to limit the information collected. Gather only the data that you will need. Otherwise, you will need to manage more, and this will require more time and resources.

Your business has the responsibility to protect data. To do this, consider our recommendations above in preventing a data breach, which includes employee training, regularly updating software, and limiting access, among others.

An Overview of Business Letterhead Design

What are the main elements of the business letterhead?

The first major element of the business letterhead is your business’ branding. This includes your logo and business name. Always use the logo and business name that clients dealt with. For example, the letter is coming from X employee at Y company, not “employee name”. If the letterhead includes the name of the employee, indicate their role in the organization. The customer is more likely to respond to a letter that comes from “Mr. A, Chief Legal Officer of Firm X” than a random collection notice from an unfamiliar name. A letter coming from the CEO or founder of a firm will be responded to more often than a generic letter that seems to be automatically generated or sent by an underling. However, the business letterhead design must always include your logo. Whether this is the design on your website, employee uniforms or company trucks, it links the letter to your firm and improves the odds they’ll respond to it immediately.

The second element of the business letterhead is the contact information. The letterhead should include the business’ mailing address and phone number at a minimum. Fax numbers are only required if you expect a percentage of letter recipients to fax something back. Email addresses should only be included if the emails sent would be properly routed to those who sent the letter. For example, collection notices shouldn’t direct someone to email a generic info@companyemail.com address. You may not want to send a collection letter that tells people to email or call the CEO, either. This is why company letterhead tends to be generalized, suitable for every person in the organization, unless they’re in senior leadership.

Pre-printed introductions come off as fake, while pre-printed footers can hurt you. For example, a pre-printed “sincerely” or “thanks for your business” on the bottom of the letter undermines the collection notice you printed above it. Note that you don’t want to pre-print anyone’s signature on letterhead, since this could be used to fake their signature elsewhere.

When should you update your business letterhead?

Some businesses are reluctant to invest in company letterhead because it needs to be replaced periodically. Company letterhead must be replaced when you’ve updated your logo, since this keeps your branding consistent. That increases trust in your brand. Business letterhead should change when the name of your business changes. You don’t want the business name to change because of the impact this has on your brand. However, it is inevitable if a partner joins or leaves the firm, changing its legal name and all related documentation.

Company letterhead absolutely must change when your contact information changes. If your area code changes, the phone number on the old letter head is now incorrect. Striking through the old area code and writing a new one is seen as sloppy, and you can’t guarantee this happens to every letter sent out to customers. Business letterhead must change when your business moves. After all, your mailing address has changed. Consider getting new letterhead specific to each branch or store location, unless you’re going to send all correspondence to the main office.

Having your own business letterhead is an indication that you’re in a leadership role. However, this means you have to print new business letterhead when someone is promoted, demoted, retired or fired.

A European Art Tour

A trip around Europe should be one that’s punctuated by art. There is so much artistic history spread across this continent, that any holiday, whether it’s a six week tour or a long weekend city break, contains the chance to see something beautiful.

Today we’re taking a look at some of the most striking, and perhaps lesser known worse of art you could see as you travel.

Bus Stops in Abkhazia

In a small and only partially recognised republic on the shores of the Black Sea, stand the remains of a Soviet project to bring art to the people. They’re not held in museums: they’re by roadsides. They’re bus stops, constructed by Russia’s premier modern artist, and figurehead of its artistic heritage from his studio in Moscow, Zurab Tsereteli.

Taking inspiration from the Black Sea that’s always on the horizon in this region, these bus shelters take the sculptural form of shells and sea creatures. They’re decorated with brightly coloured mosaic pictures depicting scenes from medieval folk tales, connecting the people waiting for their bus not just with a bold, expressionistic artistic tradition but also with their own past.

These bus stops or shelters were the making of Tsereteli’s career, and remain standing as a fascinating monument to a particular time in this region’s history.

The Best Gallery in Paris

Paris is a city of art galleries, and if you’re in town you need to visit the best one. Not the Louvre. The most important gallery you have to visit in Paris (if you really must pick only one) is the Centre Georges Pompidou.

While the Louvre has a treasure trove of beautiful old masters and you should visit if you have the opportunity, the Pompidou Centre focuses on modern art, and it’s in the world of Modern Art that Paris really dominates. The permanent exhibitions can show you the whole history of art as it developed from literal attempts to depict the world around the artist to the emotion inflected representations of impressionism, and more modern guys at the form and conventions of the art world or meaning itself such as Duchamps ‘The Fountain’, a urinal originally exhibited alongside traditional artworks as a playful question about what constituted a work of art.

Space is also reserved in the gallery for art from developing nations, so in a single visit you can see art from across the world, from the history of the modern movement and in the temporary exhibitions, the very cutting edge of what’s coming next!

Which Office Printers are HIPAA-Compliant?

The Health Insurance Portability and Accessibility Act (HIPAA) is a requirement set forth by the US Department of Health and Human Services. The Act defines printers, faxes, copiers, multifunction printers or any other electronic devices that print or store data as “workstations.” Workstations, as defined by HIPAA, are required to be secured and maintained in accordance with HIPAA requirements. Printers can present some of the biggest threats to medical facilities ranging from doctors’ offices, dentists, pharmacies, even chiropractors. Making sure that your printers and copiers are HIPAA-compliant is a law, and violations are subject to fines of up to $1.5 million. In today’s fast-moving high tech environment, printers are prime targets for security breaches. Cyberattacks are becoming more prevalent, and extra effort is required to keep printers and their networks safe. A Hewlett-Packard study found that 90 percent of enterprises have experienced a security breach related to printers.

What makes a printer HIPAA compliant?

Several companies manufacture HIPAA-compliant printers, but in most cases they don’t meet all of the requirements with factory default settings. Small desktop printers on a worker’s desk are basically compliant because they don’t store data after it’s printed and is secured and set up to be used by a limited number of people. Printers such as these don’t have a hard drive like the larger freestanding or multifunctional printers (MFP). Multifunctional printers, like computers, have a hard drive that stores images of the documents they print, so they require special settings, handling, and maintenance.

  1. For an MFP to be approved for hipaa compliant printing, it must be in a secure location not easily accessible to anyone not authorized to use it.
  2. Printers that have hard drives require special security maintenance. Because the hard drive stores printed data, it must be wiped clean periodically. Also, it’s imperative that the drive is cleaned before you dispose of it.
  3. Printers must have a feature that allows someone to send a document to print, yet remain in a queue. It will print out only after the authorized person keys in a code or PIN. This prevents printed documents from sitting unattended in an output tray.
  4. Printers should ideally have an automatic log-off feature after someone enters a PIN and completes the print job.
  5. All personal health information (PHI) is required to be encrypted using SSL encryption protocol, and the network handling the data must also be secured.
  6. Documents should be monitored and tracked from the time they’re sent to the printer until they’re retrieved.

All of these protocols should be part of an overall PHI protection protocol compliant with HIPAA regulations, but they’re not effective unless personnel are trained on their proper use and understand the overall facility information security plan. Often, employees are the weakest link in the security chain, so they must be trained on how printed personal data relates to HIPAA. Although the MFPs have features that help comply with HIPAA, the individuals using the printer must be trained on its use and settings. They’re also responsible for staying current on all updates to the HIPAA guidelines that affect all electronic devices.

Which printers?

Most major MFP manufacturers offer models that are HIPAA-compliant or have the capability of being HIPAA-compliant once they’re set up and configured properly. Manufacturers such as Xerox and Hewlett-Packard, and possibly others, market MFPs that are specifically developed for use in medical environments. However, manufacturers such as Brother, Ricoh, Minolta, Hughes, and Epson all have models that can be set up to be secure and safeguard PHI.

How Ringless Voicemail Messages Can Boost Your Real Estate Company

Globally, the real estate market showed an improvement in 2018, however, in the US, that is really not the case. Far from hopeless, real estate professionals agree that 2019 is an important year for residential and commercial real estate agents and the direction real estate will take going forward. Although current statistics and trends show that the number of competitors in the real estate market is lower, the quantity of competitors is increasing. Finding new leads and converting them to clients is now by far the most critical aspect of the real estate business. Marketing agencies, bloggers and email providers are all now somewhat hampered by the new General Data Protection Regulation (GDPR) rules. The Telephone Consumer Protection Act (TCPA) prohibits autodialers or robocalls to call any mobile line. They are only allowed to reach landlines. With these restrictions come the advent of the ringless voicemail drops.

What is a Ringless Voicemail (RVM)?

An RVM allows you to leave a message for number without actually calling the number. It does so without disturbing them thus it is a very nonintrusive way to leave a message. The message appears in their voice mailbox for them to read at their convenience. This is an excellent tool for leaving an effective message consistent with your marketing campaign.

How Can Ringless Voicemail Technology Boost Your Real Estate Company?

    1. Accelerating the conversion of leads to clients (generates leads). By using messages, you can introduce yourself and your company in a friendly and professional way that will leave a good impression. If crafted properly, the message will give the recipient a reason to call back.
    2. Reducing overhead. The cost of RVM is pennies, depending on the quantity you want to send. Companies offer pricing structures that will work for any size company.
  • Managing complaints and having quick response times. Using RVM to follow up on open actions can help with problems that often arise from miscommunication. Also, it can be used to effectively and quickly diffuse difficult situations by addressing issues in a more timely manner than playing phone tag.
  • Enhanced customer service. You can be proactive when dealing with customer service issues and you can also use RVM as the all-important follow-up.
  • Ability to deliver mass communications about products, offerings, events, etc. Ringless voicemails can be extremely effective as a marketing outreach tool as you are striving to find new leads. It is a simple process of uploading your contact list (phone numbers), preparing an effective marketing message, scheduling when you want the “campaign” to start and stop, and then send. With this technology, you can also measure your return or open rate.

Reasons Why Real Estate Businesses Should Love Ringless Voicemails

Nonintrusive: Instead of possibly angering someone with an uninvited call at a bad time, RMV drops the message into their voicemail quietly so the recipient can listen at their convenience.

Gets attention: They will only be listening to your voicemail at the time it is played back, and is not competing with flyers, emails, and other forms of marketing collateral.

Reaches a lot of people simultaneously:  As an outbound marketing campaign, the number of people you reach out to is only limited by the number of contacts you choose to upload. It is possible to reach up to thousands of people by merely clicking send.

Easy to use: RVM marketing campaigns are generally easy to set up. Once you have your script, it’s just a matter of recording it, uploading your contact list and pressing send.

It’s affordable: Campaigns can start as low at $0.02 per drop.

High response rate: RVM has an “open rate” of 92 percent, the highest in the outbound marketing business. Text messaging ranks second with an 81 percent open rate.

Ringless Voicemail is effective is done properly. It should be integrated as part of a larger marketing strategy. It must have a high-quality contact list. You must have good messages that are personal, informative and written to elicit a return call. Keeping these things in mind, real estate companies can surely benefit from the rising popularity of this technology.

Top Promotional Materials All Companies Should Invest In

Every business should promote their work in a multitude of different ways. Whether it’s through advertising, co-sponsoring an event, or pushing out a regular email newsletter, some variety increases the potential for new customers to see your business.

Another way businesses can advocate for their business is through promotional materials and free give-away items. Everyone loves some free promotional pens or a koozie, and it’s a great way to get your company’s logo and brand out there to the public. Best of all, they can easily be given out at public events.

Here are a few different promotional materials in which all companies should consider investing some time, energy, and funds.

Pens and writing utensils

One of the most common and inexpensive ways to promote your company is by passing out branded writing utensils. Whether it’s promotional pens, pencils, highlights, or something else entirely, writing utensils are something that people use daily.

They write down notes at work, grocery lists at home, and the phone numbers of new friends out at the bar. Writing utensils that are clearly labeled with your brand will be used often, making them a great promotional tool.

Banners

Something you can’t really give away, but will come in handy at events or tablings, are branded banners. Banners are a great tool for marketing your company, and they provide a large backdrop to show off your logo to crowds of people.

Depending on the size of the banner, you can get a smaller one that can adorn a table, or a large one that can hang on the wall. And software and firmware that allows you to edit, design, and create a uniform logo and save it in a read-only memory will help with printing and preserving it for future marketing use.

Clips

A staple item in anyone’s kitchen or office, clips are a great promotional material for any business to use. Whether it be the standard clips used to hold close chip bags or other kitchen items or the alligator clips often found in technology-based work settings, having clips with your logo will follow new audience members from work to home.

Branded technology

An easy way to target new audience members is to slap your logo on simple tech items that can be cheaply made, budgeted for, and handed out for free.

Earbuds are a great example, since so many people use them for listening to music or podcasts at the gym or during commutes. They are also cheaply made and can be easily branded with your logo. Other items could include portable charges, USB cables, or flash drives.

Since technology is more expensive than some of the other items, be strategic in deciding which ones you’ll get for promotional use. If you’re a data informatics firm, passing out flash drives makes sense. Likewise, if you’re a music production company, earbuds might be a more on-brand choice.

Sticky notes

Lastly, something every office needs is sticky notes. People use them to leave themselves reminders, write important information down for consistent viewing, and to let coworkers know they stopped by their desk. Having branded sticky note pads that professionals can use daily will ensure your logo’s always in their field of vision.

Promotional materials are a great way to seek out new customers and to continue to target current ones. However, they have more wide-reaching perks to them too. By giving out branded free items to your employees, it creates a feeling of family in the office. If everyone has a branded mug on their desks, people will feel like they belong and will continue to do great work for the company.

4 Ways to Improve Your Direct Marketing Campaigns

While inbound marketing strategies and content marketing have become the cream of the crop lately, there is still a place for direct marketing in any business.

Direct marketing campaigns are still one of the most efficient ways to communicate important messages to your audience. As such, it’s never a bad idea to think about new ways to increase the ROI of your direct marketing efforts.

Whether you’re a small business or a mid-sized company looking to reach the next level in your development, here are four surefire ways to improve your direct marketing campaigns.

Start using A/B testing

AB testing is one of the best ways to test how the decisions you’re making play a role in customer behavior. By offering users two different options, you can begin to measure how button placement, anchor text, color, and more play a role in influencing how a customer engages with your business. You can A/B test anything from an email newsletter to the design of your website.

Many platforms even offer you the ability to offer two separate versions of the same content to test on smaller portions of your audience. Then you can distribute the more popular version to a wider list based on how each campaign performs. This approach to direct marketing ensures that your emails have maximum impact by drawing on the way your existing audience engages with them.

The result is a much higher ROI for your communications, which can be a boon for any business.

Analyze your data

Oftentimes as a business owner, you may feel like you’re making decisions in a vacuum, but that doesn’t have to be the case. Harnessing customer data is one way to do that, since it can help you learn more about the areas where your business is meeting your customer’s needs and where you could improve.

Recognizing specific sales trends and using them to predict future behavior is one way to implement this kind of data. If you know that a product sells better during a certain season, it may be worth featuring it in your direct marketing campaigns near that season.

From refining and defining your audiences to assisting in scheduling your campaigns, customer data can be a veritable treasure trove of information when it comes to optimizing your direct marketing practices.

Expand your audience

Another way to improve your marketing campaigns is to expand your audience by finding potential customers who have similar attributes to your existing client base. For example, if you see that a specific product does particularly well with a unique subsection of your audience (like women aged 26-35), it may be worth finding a lookalike audience for this particular demographic.

Paying for targeted mailing lists is one way to achieve this. You’ll be able to curate a list of consumers based on a variety of factors like geography, age, gender, credit rating, and more.

Pick the right medium

Remember that when it comes to direct marketing, you have a variety of options to consider, from email to social media to mail and display ads. If your data reveals certain information about how different forms of communication perform with different audiences, you can leverage your customers’ preferences to increase your ROI for each campaign.

Reading up on various consumer reports can also help you ensure that the medium is a good match for your message. For example, while many people would stereotype millennials as an audience which cares more about social media marketing, some studies have illustrated that direct mail actually has a huge return when delivered to millenials.

As a business owner, you should always be looking for ways to improve how you operate. Marketing often offers room for improvement, so taking a good, hard look at your approach to direct marketing can really bolster your business’ performance.

Keep the above ideas in mind as you audit your direct marketing strategies so that you can create even stronger sales for your company.

SEO Goals and Strategies for Small Businesses

If you run a modern small business, you can’t afford to ignore search engine optimization. The set of techniques known as “SEO” for short are all about getting Google and the rest of the search engine gang to move your business up the search engine results page for relevant queries.

But how do you go about doing this, and what sorts of searchers could become your next customers? Here’s what you need to know about setting goals and getting results in the exciting world of SEO.

Relevance is everything

Google fields trillions of search queries every year. A quick look at Google trends will show you that some queries are searched millions of times. Being at the top of one of those search engine result pages would be wild: You’d get millions of clicks.

Highly trafficked search terms are the toughest to rank for, though. Besides, your business website isn’t going to convert a lot of searchers into customers if you target people searching for “Tom Brady,” for example (unless you run a sports collectibles shop that sells Tom Brady memorabilia). The best way to approach SEO is to target the right queries and keywords.

That means considering how your current and future customers will try to find you. Will they search for “auto repair,” “car maintenance,” or both? Will they search for “tailor” or “tuxedo rentals?” Keyword research is critical to exposure.

Keyword research is something that you can do using sites like Google Trends and other search engines and SEO resources. It’s also something that you can hire experts to do, though, and that might not be a bad idea (as we’ll see later on, experts can be a huge help in SEO). Just be sure to communicate your business goals so that the pros can line them up with your SEO goals.

Link to the future

A lot goes into great search engine optimization. But if you really want to move up the search engine results page, then you’ll want to turn to SEO experts who will give you a great link-building strategy.

Links are at the core of how search engines work; in fact, they’re how the “web crawlers” that search engines use to map the internet get around. Google considers links to be an indicator of a site’s quality (if you’re highly cited, Google reasons that you must be knowledgeable). However, the best link building company for you will also know that not all links are created equal. You need quality links from sites with high “domain authority” scores, so that Google will admire the links and move you up the rankings.

Understanding your progress

So, if you invest in SEO, you should fly right up the search engine results page, right? Not necessarily.

Unfortunately, SEO progress is a bit more slow-and-steady than that. Getting to where you want to go will take time and experimentation. Google isn’t apt to change its opinions overnight and, if you try to get it to do so, you could bring unwanted attention to your SEO tactics. The best SEO strategy focuses on white hat techniques that will gradually push your business into a better and better position in regard to search engines.

Outsource your SEO

Great search engine optimization is tricky. There are a lot of factors involved. Sure, links loom large, but they’re not all that matters: You have to worry about the text on your site, HTML code and commands, and so much more.

You don’t have time for all of that; you have a business to run. That’s why it’s a good idea to outsource your SEO to experts in SEO and digital marketing. With the right professionals in your corner, you can rest assured that you’re moving up the rankings while still focusing on the things that your business is really here to do.

Some Examples of Possible Careers within Social Work

Working in social care is an admirable while fulfilling career. Yet, in many ways, not two social worker jobs are the same. The differences can be small, but how to handle each encounter has to be evaluated on a case by case basis. In this article we will look at some of the bigger differences within social work, by looking at different specialisations within social care. Hopefully, if you are considering social care as a career this will show some of the variation possible within that.

Substance abuse social worker:

In this role you would most likely be based within a hospital or rehabilitation facilities. You are there to help those with a wide range of mental health problems that can arise from substance misuse. It is important to note that a substance abuse social worker has to simultaneously find both short and long term solutions while working with their client.

Community social worker:

Being based in a specific geographically based area, this social work role is to help bring that feeling of a community to the forefront of this area. This could involve working with community-based charities to help organise events. Or you could be working with the more vulnerable members of a community, and making sure they feel equally part of it.

Palliative care social worker:

Finding out you’re terminally ill, or being a family member and finding out this is the case for a loved one, is devastating. A palliative care social worker helps both the terminally ill and their respective family to feel as comfortable and at ease as possible, with something that there is no simple solution for. This is a highly challenging area of social work, with a lot of resilience, empathy and patience needed if you are going to succeed in this area.

Child social worker:

In this role you can find yourself in all sorts of situations that involve children. This could be helping a child through trauma, dealing with specific mental illnesses or physical disabilities. It can also be helping parents with certain situations, or through the transition period when there is a new primary care giver. You may also find yourself working in schools, helping overcome obstacles that interfere with learning.

This is by no means a complete list. If you don’t see something that seems the right fit for you, carry on exploring what other roles there are in social work. More importantly, try and work out why those areas of social work stimulate your interest over others. As this can help define key characteristics of social work that appeals to you.