Instagram is the next big thing in the influencer marketing scene of today. The platform continues to house millions of influencers who have partnered with a plethora of brands to amplify their digital marketing campaigns. The fundamental rule of influencer marketing is to gain traction through social media as it is now the foremost medium of exchanging information. Conventional media has become obsolete and today, brands hardly ever devise a strategy to allocate budget for conventional media campaigns.
On social platforms like Instagram, there is a pool of influencers engaged in different categories. It is believed that these people can sway the purchasing power of their audiences. Brands work with them by offering them incentives or a particular for every post where they market their content subtly or prominently (depending on the brand’s choice). Influencers are categorized from their quality and following. The more followers you have as an influencer, the more you are likely to work with brands and the bigger compensation.
A good example of an Instagram influencer is Jonathan Jadali who is growing popular due to the fact that he has accumulated over 30,000 followers in a relatively short period of time. Jonathan Jadali has become the talk of the town and people are eager to know what exactly he has done to gain such a massive following in a tiny bit of time. Jonathan usually documents his everyday life chronicles on his profile and stays highly engaged with his followers.
Turning your personal account to business is the new big thing on Instagram users. Given the fact that these people have a considerably large following and post quality content on a consistent basis.
First things first, your Instagram should be a gateway to your lifestyle and should be an open book to learn things about you. Brands would be willing to work with you if one can assess more about you from a glimpse to your profile. It works wonders in different ways because building a profile requires effort and effort means consistency in posting content.
Secondly, you are required to engage with the community. Follow people and they would be on the look for viewing your profile. This way they can learn about your public profile and thus, you gain traction. Drop people DMs, introduce your content and back it with a story. Do not carpet bomb your message because it is a thin line between effective communication and spamming.
Apart from that, you need to work on a consistent style that hooks people to your profile. People are lazy. They like scrolling down. The opportunity to seek the attention of a user is relatively low. Work with something unique and creative that it gets into the minds of people. From an individual, the influence would be circulated to more and more people. This way you will be known, you will gain followers and your engagement would dramatically multiple on the platforms.