Do you feel like your roofing business isn’t getting the number of customers it should?
Are your profits waning? Did your latest logo redesign leave you with lackluster results?
Do you feel like no one in your community or target market even knows you exist?
If so, it’s time to make a change — and fasts. Fortunately, we can help.
In this post, we’ll tell you the five best ways to grow your roofing company’s influence, rise in search engine rankings, and build your brand.
Read on to learn how to increase your conversions, connect with your market, and make your business bigger and better.
1. Only post information online you want potential customers to see
Everything you do online—even if it’s posting a Facebook status on your personal page—becomes part of your business’s overall web presence. If a person were to search your name or business, what would come up in the results? Are there pages out there you don’t want to be associated with?
Always keep a close eye on your web presence to see if your business is putting its best foot forward. Do a detailed Google search on your business to see what pops up, and remember: any time you post something, a potential customer may see it.
2. Continually update your website
It’s a big undertaking to a.) build and launch a website and b.) keep it up to date so it continues to serve the needs of your customers. Websites are not a one-and-done thing; you need to continually update your website with fresh content that speaks directly to your customers. The more valuable content you produce, the better your company will rank in a Google search.
3. Mention your location when posting content
Posting relevant and valuable content to your social media channels and website blog is a great way to increase traffic to your site. When the content you produce also includes community keywords—like the city you do business in, links to other local businesses, or points of interest in your area—then you’ll have a much greater chance of ranking high in local search results.
4. Use new technology to stand out
New technology is constantly emerging, and it can be used to your advantage. For example, you could use video captured by a GoPro camera or virtual reality to show customers what goes into a high-quality roofing installation, how weather affects your colored roof or the difference in roofing materials.
5. Try PPC ads to take advantage of weather-related events
Pay-per-click, or PPC advertising can be used to reach consumers when they really need your services, like after a hailstorm, a major snowstorm, high winds, etc., sweeps through your area.
Overall, the best thing you can do when considering these local marketing tips is to consistently chip away at them over time. Try to incorporate one of the above tips every month and then set a reminder to check in. The results will help draw customers right to you and your roofing services.