Archive for August, 2019

An Overview of Business Letterhead Design

What are the main elements of the business letterhead?

The first major element of the business letterhead is your business’ branding. This includes your logo and business name. Always use the logo and business name that clients dealt with. For example, the letter is coming from X employee at Y company, not “employee name”. If the letterhead includes the name of the employee, indicate their role in the organization. The customer is more likely to respond to a letter that comes from “Mr. A, Chief Legal Officer of Firm X” than a random collection notice from an unfamiliar name. A letter coming from the CEO or founder of a firm will be responded to more often than a generic letter that seems to be automatically generated or sent by an underling. However, the business letterhead design must always include your logo. Whether this is the design on your website, employee uniforms or company trucks, it links the letter to your firm and improves the odds they’ll respond to it immediately.

The second element of the business letterhead is the contact information. The letterhead should include the business’ mailing address and phone number at a minimum. Fax numbers are only required if you expect a percentage of letter recipients to fax something back. Email addresses should only be included if the emails sent would be properly routed to those who sent the letter. For example, collection notices shouldn’t direct someone to email a generic address. You may not want to send a collection letter that tells people to email or call the CEO, either. This is why company letterhead tends to be generalized, suitable for every person in the organization, unless they’re in senior leadership.

Pre-printed introductions come off as fake, while pre-printed footers can hurt you. For example, a pre-printed “sincerely” or “thanks for your business” on the bottom of the letter undermines the collection notice you printed above it. Note that you don’t want to pre-print anyone’s signature on letterhead, since this could be used to fake their signature elsewhere.

When should you update your business letterhead?

Some businesses are reluctant to invest in company letterhead because it needs to be replaced periodically. Company letterhead must be replaced when you’ve updated your logo, since this keeps your branding consistent. That increases trust in your brand. Business letterhead should change when the name of your business changes. You don’t want the business name to change because of the impact this has on your brand. However, it is inevitable if a partner joins or leaves the firm, changing its legal name and all related documentation.

Company letterhead absolutely must change when your contact information changes. If your area code changes, the phone number on the old letter head is now incorrect. Striking through the old area code and writing a new one is seen as sloppy, and you can’t guarantee this happens to every letter sent out to customers. Business letterhead must change when your business moves. After all, your mailing address has changed. Consider getting new letterhead specific to each branch or store location, unless you’re going to send all correspondence to the main office.

Having your own business letterhead is an indication that you’re in a leadership role. However, this means you have to print new business letterhead when someone is promoted, demoted, retired or fired.

A European Art Tour

A trip around Europe should be one that’s punctuated by art. There is so much artistic history spread across this continent, that any holiday, whether it’s a six week tour or a long weekend city break, contains the chance to see something beautiful.

Today we’re taking a look at some of the most striking, and perhaps lesser known worse of art you could see as you travel.

Bus Stops in Abkhazia

In a small and only partially recognised republic on the shores of the Black Sea, stand the remains of a Soviet project to bring art to the people. They’re not held in museums: they’re by roadsides. They’re bus stops, constructed by Russia’s premier modern artist, and figurehead of its artistic heritage from his studio in Moscow, Zurab Tsereteli.

Taking inspiration from the Black Sea that’s always on the horizon in this region, these bus shelters take the sculptural form of shells and sea creatures. They’re decorated with brightly coloured mosaic pictures depicting scenes from medieval folk tales, connecting the people waiting for their bus not just with a bold, expressionistic artistic tradition but also with their own past.

These bus stops or shelters were the making of Tsereteli’s career, and remain standing as a fascinating monument to a particular time in this region’s history.

The Best Gallery in Paris

Paris is a city of art galleries, and if you’re in town you need to visit the best one. Not the Louvre. The most important gallery you have to visit in Paris (if you really must pick only one) is the Centre Georges Pompidou.

While the Louvre has a treasure trove of beautiful old masters and you should visit if you have the opportunity, the Pompidou Centre focuses on modern art, and it’s in the world of Modern Art that Paris really dominates. The permanent exhibitions can show you the whole history of art as it developed from literal attempts to depict the world around the artist to the emotion inflected representations of impressionism, and more modern guys at the form and conventions of the art world or meaning itself such as Duchamps ‘The Fountain’, a urinal originally exhibited alongside traditional artworks as a playful question about what constituted a work of art.

Space is also reserved in the gallery for art from developing nations, so in a single visit you can see art from across the world, from the history of the modern movement and in the temporary exhibitions, the very cutting edge of what’s coming next!

Which Office Printers are HIPAA-Compliant?

The Health Insurance Portability and Accessibility Act (HIPAA) is a requirement set forth by the US Department of Health and Human Services. The Act defines printers, faxes, copiers, multifunction printers or any other electronic devices that print or store data as “workstations.” Workstations, as defined by HIPAA, are required to be secured and maintained in accordance with HIPAA requirements. Printers can present some of the biggest threats to medical facilities ranging from doctors’ offices, dentists, pharmacies, even chiropractors. Making sure that your printers and copiers are HIPAA-compliant is a law, and violations are subject to fines of up to $1.5 million. In today’s fast-moving high tech environment, printers are prime targets for security breaches. Cyberattacks are becoming more prevalent, and extra effort is required to keep printers and their networks safe. A Hewlett-Packard study found that 90 percent of enterprises have experienced a security breach related to printers.

What makes a printer HIPAA compliant?

Several companies manufacture HIPAA-compliant printers, but in most cases they don’t meet all of the requirements with factory default settings. Small desktop printers on a worker’s desk are basically compliant because they don’t store data after it’s printed and is secured and set up to be used by a limited number of people. Printers such as these don’t have a hard drive like the larger freestanding or multifunctional printers (MFP). Multifunctional printers, like computers, have a hard drive that stores images of the documents they print, so they require special settings, handling, and maintenance.

  1. For an MFP to be approved for hipaa compliant printing, it must be in a secure location not easily accessible to anyone not authorized to use it.
  2. Printers that have hard drives require special security maintenance. Because the hard drive stores printed data, it must be wiped clean periodically. Also, it’s imperative that the drive is cleaned before you dispose of it.
  3. Printers must have a feature that allows someone to send a document to print, yet remain in a queue. It will print out only after the authorized person keys in a code or PIN. This prevents printed documents from sitting unattended in an output tray.
  4. Printers should ideally have an automatic log-off feature after someone enters a PIN and completes the print job.
  5. All personal health information (PHI) is required to be encrypted using SSL encryption protocol, and the network handling the data must also be secured.
  6. Documents should be monitored and tracked from the time they’re sent to the printer until they’re retrieved.

All of these protocols should be part of an overall PHI protection protocol compliant with HIPAA regulations, but they’re not effective unless personnel are trained on their proper use and understand the overall facility information security plan. Often, employees are the weakest link in the security chain, so they must be trained on how printed personal data relates to HIPAA. Although the MFPs have features that help comply with HIPAA, the individuals using the printer must be trained on its use and settings. They’re also responsible for staying current on all updates to the HIPAA guidelines that affect all electronic devices.

Which printers?

Most major MFP manufacturers offer models that are HIPAA-compliant or have the capability of being HIPAA-compliant once they’re set up and configured properly. Manufacturers such as Xerox and Hewlett-Packard, and possibly others, market MFPs that are specifically developed for use in medical environments. However, manufacturers such as Brother, Ricoh, Minolta, Hughes, and Epson all have models that can be set up to be secure and safeguard PHI.

How Ringless Voicemail Messages Can Boost Your Real Estate Company

Globally, the real estate market showed an improvement in 2018, however, in the US, that is really not the case. Far from hopeless, real estate professionals agree that 2019 is an important year for residential and commercial real estate agents and the direction real estate will take going forward. Although current statistics and trends show that the number of competitors in the real estate market is lower, the quantity of competitors is increasing. Finding new leads and converting them to clients is now by far the most critical aspect of the real estate business. Marketing agencies, bloggers and email providers are all now somewhat hampered by the new General Data Protection Regulation (GDPR) rules. The Telephone Consumer Protection Act (TCPA) prohibits autodialers or robocalls to call any mobile line. They are only allowed to reach landlines. With these restrictions come the advent of the ringless voicemail drops.

What is a Ringless Voicemail (RVM)?

An RVM allows you to leave a message for number without actually calling the number. It does so without disturbing them thus it is a very nonintrusive way to leave a message. The message appears in their voice mailbox for them to read at their convenience. This is an excellent tool for leaving an effective message consistent with your marketing campaign.

How Can Ringless Voicemail Technology Boost Your Real Estate Company?

    1. Accelerating the conversion of leads to clients (generates leads). By using messages, you can introduce yourself and your company in a friendly and professional way that will leave a good impression. If crafted properly, the message will give the recipient a reason to call back.
    2. Reducing overhead. The cost of RVM is pennies, depending on the quantity you want to send. Companies offer pricing structures that will work for any size company.
  • Managing complaints and having quick response times. Using RVM to follow up on open actions can help with problems that often arise from miscommunication. Also, it can be used to effectively and quickly diffuse difficult situations by addressing issues in a more timely manner than playing phone tag.
  • Enhanced customer service. You can be proactive when dealing with customer service issues and you can also use RVM as the all-important follow-up.
  • Ability to deliver mass communications about products, offerings, events, etc. Ringless voicemails can be extremely effective as a marketing outreach tool as you are striving to find new leads. It is a simple process of uploading your contact list (phone numbers), preparing an effective marketing message, scheduling when you want the “campaign” to start and stop, and then send. With this technology, you can also measure your return or open rate.

Reasons Why Real Estate Businesses Should Love Ringless Voicemails

Nonintrusive: Instead of possibly angering someone with an uninvited call at a bad time, RMV drops the message into their voicemail quietly so the recipient can listen at their convenience.

Gets attention: They will only be listening to your voicemail at the time it is played back, and is not competing with flyers, emails, and other forms of marketing collateral.

Reaches a lot of people simultaneously:  As an outbound marketing campaign, the number of people you reach out to is only limited by the number of contacts you choose to upload. It is possible to reach up to thousands of people by merely clicking send.

Easy to use: RVM marketing campaigns are generally easy to set up. Once you have your script, it’s just a matter of recording it, uploading your contact list and pressing send.

It’s affordable: Campaigns can start as low at $0.02 per drop.

High response rate: RVM has an “open rate” of 92 percent, the highest in the outbound marketing business. Text messaging ranks second with an 81 percent open rate.

Ringless Voicemail is effective is done properly. It should be integrated as part of a larger marketing strategy. It must have a high-quality contact list. You must have good messages that are personal, informative and written to elicit a return call. Keeping these things in mind, real estate companies can surely benefit from the rising popularity of this technology.

Top Promotional Materials All Companies Should Invest In

Every business should promote their work in a multitude of different ways. Whether it’s through advertising, co-sponsoring an event, or pushing out a regular email newsletter, some variety increases the potential for new customers to see your business.

Another way businesses can advocate for their business is through promotional materials and free give-away items. Everyone loves some free promotional pens or a koozie, and it’s a great way to get your company’s logo and brand out there to the public. Best of all, they can easily be given out at public events.

Here are a few different promotional materials in which all companies should consider investing some time, energy, and funds.

Pens and writing utensils

One of the most common and inexpensive ways to promote your company is by passing out branded writing utensils. Whether it’s promotional pens, pencils, highlights, or something else entirely, writing utensils are something that people use daily.

They write down notes at work, grocery lists at home, and the phone numbers of new friends out at the bar. Writing utensils that are clearly labeled with your brand will be used often, making them a great promotional tool.


Something you can’t really give away, but will come in handy at events or tablings, are branded banners. Banners are a great tool for marketing your company, and they provide a large backdrop to show off your logo to crowds of people.

Depending on the size of the banner, you can get a smaller one that can adorn a table, or a large one that can hang on the wall. And software and firmware that allows you to edit, design, and create a uniform logo and save it in a read-only memory will help with printing and preserving it for future marketing use.


A staple item in anyone’s kitchen or office, clips are a great promotional material for any business to use. Whether it be the standard clips used to hold close chip bags or other kitchen items or the alligator clips often found in technology-based work settings, having clips with your logo will follow new audience members from work to home.

Branded technology

An easy way to target new audience members is to slap your logo on simple tech items that can be cheaply made, budgeted for, and handed out for free.

Earbuds are a great example, since so many people use them for listening to music or podcasts at the gym or during commutes. They are also cheaply made and can be easily branded with your logo. Other items could include portable charges, USB cables, or flash drives.

Since technology is more expensive than some of the other items, be strategic in deciding which ones you’ll get for promotional use. If you’re a data informatics firm, passing out flash drives makes sense. Likewise, if you’re a music production company, earbuds might be a more on-brand choice.

Sticky notes

Lastly, something every office needs is sticky notes. People use them to leave themselves reminders, write important information down for consistent viewing, and to let coworkers know they stopped by their desk. Having branded sticky note pads that professionals can use daily will ensure your logo’s always in their field of vision.

Promotional materials are a great way to seek out new customers and to continue to target current ones. However, they have more wide-reaching perks to them too. By giving out branded free items to your employees, it creates a feeling of family in the office. If everyone has a branded mug on their desks, people will feel like they belong and will continue to do great work for the company.

How to Make Money As A Crypto Day Trader

You’ve probably seen the headlines about a 20-year-old whiz kid making millions online from cryptocurrency and wondered if it could really be that easy. You also know that the crypto market has had a lot of volatility, and you don’t want to lose your life savings on a get-rich-quick scheme.

Cryptocurrency can be daunting and unfamiliar, but it’s actually similar to investing in the stock market. If you have the right information and a solid strategy, you can make money investing in crypto markets. Here are a few tips to follow if you’re looking to get into day trading crypto.

Invest in the right coin

The first aspect of making money day trading cryptocurrency is to pick a coin with high-volume trades and good returns. When it comes to picking the right coin, everyone will have a preference; but it’s hard to deny that Bitcoin is the most popular coin on the market. Because of this, day trading Bitcoin gives you the best potential returns, because you have the ability to tap into the hottest market.

Trading Bitcoin also offers you a host of platforms to trade on, with exchanges ranging from websites like Coinbase to Binance and Robinhood, which has no trading fees. Having this flexibility is paramount to a successful job day trading, because you will need to be buying and selling frequently to get the kind of margins necessary to turn a profit. If you pick the right coin, your job as a day trader will be much simpler than if you’re trying to make money off of a less popular coin.

Stick to a strategy

Finding and sticking with a plan can be one of the hardest aspects of making it as a day trader. This is because the crypto market more than any other investment vehicle is inherently volatile. With volatility comes a lot of emotion, and it’s easy to find yourself wanting to make gut decisions in the heat of the moment. Remind yourself of this every opportunity you get the chance to, as you’ll regret every single decision that you make in a fit of passion. Logic and consistency is the way to success when it comes to making it as a crypto investor.

Reading up on some of the latest bitcoin day trading strategies can be a good way to begin to formulate your plan of attack. As Sun Tzu writes in The Art of War, “opportunities multiply as they are seized.” Taking advantage of one type of strategy will set you up for success in the future, as your returns begin to compound and allow you to invest even more into further profits. Just like a roofing contractor might take advantage of roofing leads online when searching for new clients, you should always be reading up on the latest approaches to trading when you’re looking to make a profit investing in crypto.

Many strategies use indicators to help you make informed decisions. This is vital, because the crypto market is much more volatile than other markets. By comparing an indicator such as Ethereum to Bitcoin, you’ll be able to see areas of resistance in the market and also identify potential breakout points in the market. From there, you can act against the trend, selling if you predict a spike and buying when the market is nearing a low point. These concepts are more fully fleshed out in day trading strategies from websites that provide trading strategy guides, but the concept remains the same.

If you read up on a methodology, make sure to implement it for a few weeks before you make a switch. Often, it takes this long to really understand the intricacies of a crypto market and get a feel for how to find success. With diligence and information, you’ll be able to profit from day trading Bitcoin.

Exciting Business Ideas in Health and Fitness Worth Exploring

Over recent years, the health and fitness industry has grown exponentially. According to the IHRSA, the $30 billion industry has grown by 3–4 percent annually over the last 10 years and shows no signs of slowing down. For prospective entrepreneurs who aren’t sure where to start, the health and fitness industry has great earning potential and can help you create a profitable venture. With that in mind, here are some exciting ideas and trends in the industry that are worth exploring.

Health and fitness blogging

Health and fitness bloggers have become increasingly popular, and blogging is continuing to grow as a creative outlet. Blogging allows individuals to combine their passion for writing with their love for health and fitness. Since blogging is a great way to generate extra income, it’s worth exploring for anyone looking to create their own side hustle, become their own boss, or work more flexible hours.

In addition, many health and fitness businesses with an online presence hire freelance bloggers to create fitness-related content.

Starting your own CBD business

The cannabidiol (“CBD”) industry has experienced exponential growth over recent years. In fact, a recent report projects that the industry will generate $22 billion in revenue by 2022. CBD’s immense growth potential makes selling CBD a lucrative way for health and fitness lovers to make extra money or start their own business.

In order to start a successful CBD business, you’ll need to research different CBD products and companies. CBD is now offered in a variety of products. Researching product reviews and quality control procedures from authority sites can help you determine what kind of products you’re interested in selling. For instance, if a certain CBD oil or patch interests you, sites like The CBD Insider offer comprehensive reviews which can help you decide if the product is right for you.

Make sure to consider local regulatory laws before selling CBD. After determining what kind of products you want to sell, start researching CBD affiliate programs. While all CBD affiliate programs pay commissions to sellers, each company’s program is different. If you’re interested in a company, don’t be afraid to contact them and ask about their affiliate program options.

Selling dietary supplements

If you take dietary supplements regularly, you may want to consider selling them to others. Selling dietary supplements can help you educate and help others who are trying to reach their health and fitness goals. With the right supplement manufacturer, you’ll be able to start your own business as a dietary supplement distributor.

Those interested in creating their own dietary supplements should look into working with a soft gel manufacturing service. Many softgel manufacturing services offer color, shape, and size customization of softgel supplements. As a distributor, you’ll be able to work with a manufacturing team to formulate and price your product.

Along with dietary supplements, there is an increasing demand for weight loss products. The U.S. weight loss market reached $68.2 billion in 2017 and is continuing to grow. Many people are passionate about health and fitness for weight loss purposes, so selling weight loss products can also help you earn a profit.

Health coaching

Creating your own health coaching business is also becoming a popular venture in the health and fitness industry. More and more consumers are turning to online health coaching for health and fitness advice. As a result, prospective entrepreneurs with limited time have the option of running their own business from home. Since more companies are beginning to offer health coaching options to employees, corporate health coaching is another option with great earning potential.

With the significant growth of the health and fitness industry, now is a better time than ever to explore potential business ideas. With hard work and determination, you’ll be able to turn your passion for health and fitness into a source of income.