Archive for October, 2018

How to Optimise Your E-Commerce Retargeting Ads

Did you know that more than 80% of your website visitors will not convert? Being able to get these visitors to return to your website is where retargeting comes in. Remarketing campaigns are some of the most highly efficient and cost-effective campaigns to run, and by targeting existing visitors and customers, you already have an audience filled with engaged shoppers who are more likely to purchase.

 

Retargeting can also be used to reach those who didn’t open your email or those who have shown a special interest in your product or services but have not yet purchased. To make sure you make the most from your retargeting ads, here are some useful tips.

 

Invest Time

By investing time into your setup, you’re more likely to see results. It’s worth taking time to import your products, set up some custom groups and start implementing any customer conversions that you want to use within your retargeting. The more detailed you make your setup, the more options you’ll have to play with when it comes to targeting.

 

Target Market

E-commerce brands can select the right audience to see their retargeting banners. If a customer has ordered a week ago it’s unlikely they will order again in a short space of time (unless you have a new sale on). Selecting customers who haven’t shopped in a long period, people who viewed the site and didn’t order or looking at customers who shopped for a certain range can help narrow your audience down. This way, the banners aren’t viewed by people who won’t take advantage. With the advancements in Android and IOS app development, you are also able to see who has viewed the website on different devices and the software they are using.

 

Upsell to your Engaged Visitors

Targeting your more engaged customers with upselling ads is a great way to increase customer lifetime value. By upselling with ads, you’re able to target customers based solely on their shopping behaviour. For example, if you are a retailer selling food and drink products, upselling similar meals or drinks based on what your customer has already purchased works well.

 

Recover Those Abandoned Carts

Upselling is great for serving Facebook Ads to existing customers, but what if some aren’t quite ready to convert? Abandoned cart ads are a must for recovering customers. You may be already sending out abandoned cart emails, but by taking a multi-channel approach you’re able to give shoppers another touch point for them to interact with you and your brand.

 

Rewards for VIPs

Your remarketing ads don’t have to be just about encouraging your first-time customers. Start off by identifying your VIP customers, and reward them with exclusive offers, single-use discounts and early access to sales. It makes sense to not only look for new customers, but to look after returning customers too, and this is easy to do with retargeting ads.

 

If planned and executed well, retargeting ads can be an extremely cost-effective way of gaining additional revenue for your business. Don’t forget to plan your campaigns carefully, and make sure to combine them with a traffic generation strategy to make the most out of your ads.

How to keep your sports item safe while moving?

If you are a sports enthusiast, you must know how valuable your sports collectibles are. Whether it is Jersey that you wore for the final match your team won or a ball you got autographed by your favorite sportsman, each collectible has its value, and you will surely want to preserve them for the lifetime.

Now, when you decide to move from a smaller house to a bigger one or get a transfer letter to a new city, you need to ensure that all your cherish able sports trophies do not sustain any damage during the move.

Here is a quick guide, how you can safely move while protecting all your sports collectibles.

 

  • Assess your collection:

 

The first step is to assess your sports collection. When you will have a table of contents that you have to pack, arranging for the packing needs would be much easier. You also need to check what sizes and quantity of each item you have. This might appear a little daunting, but when you have a fair idea about the inventory, it is pretty easy to assess the modus operandi.

 

  • Packing the valuables:

 

You need to separately pack and protect each type of items. Here is a guide on how to protect most of your collectible:

Jerseys:

Though it may sound the easiest item to pack, it is the toughest. You may consider hanging them with all the other clothes during the move, this may give them protection against wrinkles but might affect their texture. It is better to place them in a garment bag that has a zipper.

Balls:

A collection of balls might be tough to pack considering their uneven shapes. In comparison, a ball in a glass case or wrapping is easy to pack. For those who aren’t in a protective wrap, cover them with a few layers of tissue paper and wrap them in bubble wraps.

Cards & Tickets:

Buy a sports card holder and stack all your sports card, baseball match tickets or other such possessions in the case. Now, wrap the cardholder with the bubble wrap and have a safe & secure packing.

Larger Items:

If you have any larger items in the stock like a set of cricket bats, baseball bats and more, you may hire a moving company and ensure safe transit.

Self-storage:

For those who think it will not be safe to move your sports assets with their usual household keepsakes, hiring Storage is a wiser option. You can hire a self-storage and stock all your sports items in it. Once you are settled in your new place, you can collect the belongings and arrange them with ease.

Storage units Mount Vernon also offer moving solutions, so all you need to do is, call the self-storage company and ask them to deliver your sports collectibles.

This guide is perfect to move all types of sports items. When you are planning to move quickly apply these tips and make sure all your valuable sports items are safe during a move.

3 Scientifically Proven Arguments You Can Use To Negotiate Less Working Hours with Your Boss

Do you often end up keeping yourself busy at the end of the workday simply because all the work has been done? You need to stay till the end and complete your shift though instead of getting home earlier and being productive there or spending time with your family.

But what if that’s not the most effective way to spend your time as an employee?

1. Working longer hours doesn’t make employees efficient.

If your boss is a bit old-fashioned, chances are he or she doesn’t follow current trends in your field or check out research on employee performance, health and productivity.

Because if they did, they’d find out what longer hours spent in the office actually ruin performance.

The very first thing your boss needs to know in order to let you work less is to understand that the number of hours you spend working isn’t actually related to the amount of work you’ll get done.

It’s a universal rule. You can get everything done for the time given to you, doesn’t matter if it’s work, study better or accomplishing your daily activities.

Your boss might find it interesting that the workday in Sweden is 6 hours and the benefits of that are plenty. The country is also among those with the highest quality of life, so they must know what they are doing.

The 6-hour workday idea is not new, it just hasn’t been adopted everywhere. It’s based on Parkinson’s Law, which states that “work expands to fill the time available for its completion”.

Being given fewer hours to complete your tasks also gives you a certain type of pressure that makes you more efficient and helps you be more productive.

2. Overworking is bad for your health.

We’re all tired at the end of the workday. And yet, we need to stay till the last minute and do some work, then go home and do this all over again the next day. A lifestyle like that leads to experiencing burnout and the consequences can be quite bad.

Such exhaustion (both mental and physical) can result in accidents, making mistakes at work, sleep problems, health issues, and having to take some time off work.

All of this will then require you to deal with the consequences for a long time before you get back on track. Both your company and your family are going to suffer because of this.

3. Shorter working day improves employee well-being.

When employees are given enough downtime, they can relax and leave their problems behind, do things they enjoy and spend time with loved ones.

That also leads to increased job satisfaction and can actually attract better workers to the company.

Let your boss know that you would come energized at work after you’ve left earlier the previous day. All this affects your health and levels of happiness, and no one wants sick, tired or miserable employees at the office.

25.7 million hours have been lost due to ill or stressed workers. Maybe that can make your employer consider if his company too isn’t wasting precious time because of this, or whether the employees aren’t having stress-related issues or simply less time to enjoy the pleasures of life.

Good luck in taking care of your work-life balance!

Service Your Commercial Appliances On time and Save Money

Commercial electronic items are often the very core of how an establishment like a restaurant or a hotel can function. Be it to have a cool atmosphere with the help of an air conditioner, to have a cup of cold lime with ice from the freezer, or to make a cup of steaming coffee with the cappuccino maker, these electronic equipment make a guest’s day to day life easier by adding a touch of comfort and luxury. These appliances are integral to the smooth functioning of a hotel, restaurant or even in a corporate office.

Electronic Appliances In A Restaurant

The function of a restaurant is similar to a large scale version of a kitchen and dining space. The restaurant kitchens require powerful and huge appliances for cooking, baking, and various other culinary processes. They also require a stronger heating and air conditioning system as more people tend to use the space at the same time.

A restaurant kitchen is a dynamic space where an assortment of kitchen appliances come together to prepare a grand meal for the customers. Service and maintenance of all these kitchen appliances, the heating system as well as air conditioning system are integral to maintain a top-notch functioning restaurant.

Similar to a household, restaurants have requirements of a cooling mechanism for the food as well. The kitchen and the dining area are equipped with various advanced machines. These gadgets not only save time, but they also guarantee a better outcome with their top performances. However, it is necessary to ensure that they are in their best condition to ensure the outcome is great as well. A faulty cooling system may lead to food wastage and a faulty air conditioning can make life miserable during the summer.

Preventative Maintenance Of The Commercial Electronic Appliance

Preventative maintenance is a kind of insurance for appliances as well as HVAC systems. You can choose a plan based on the service center of your choice that will ensure a list of undamaged products against any probable future issues. This will help you cut costs and save money in the long run. The contract amount depends on the device quality and age.

After a contract price is determined, it has to be paid depending on the negotiated intervals as per specification. These contracts will guarantee the safety and top condition of all insured home electronic appliances. These may also come with free services and checkups that will additionally make sure that the appliances are functioning well.

Why Go For On-Time Servicing Commercial Electronic Appliances

Commercial electronic appliances have to be treated with care to ensure they function smoothly and hence it becomes essential to monitor their faults if there are any. All issues you may face with an appliance can be repaired easily during the early days. However if the error is severe and if it goes unnoticed, it may permanently damage your appliance.

For instance, air conditioning is one of the primary appliances to be concerned about when it comes to maintenance. It is necessary to ensure that the room has proper ventilation provided, and is of top quality and does not contain any pollution or trapped dirt. The filter and all the components of the air conditioner have to be regularly serviced and cleaned. The same can be said for refrigerators and various other commercial kitchen appliances. Before winter, it is also necessary to check the heaters and make sure they are working fine. Having the heating system serviced a few weeks before the cold sets in is a good idea to ensure the house stays warm.

Why Go For A Reputed Commercial Electronic Appliance Service Provider

Servicing these systems in a timely manner is integral to ensure your household is fully functioning. Be it any season the year, proper air conditioning helps you get through the season with ease. It is essential that you service your appliances with a company that is reputed for good care such as https://www.touchstonecommercialservices.com/.

An ideal servicing company will ensure that the damaged appliance can be repaired within the smallest time frame and economically. Selling the appliance and getting a new one is always more expensive than repairing an electronic appliance. Hence getting a good servicing center and having these gadgets repaired and restored to great shape is an ideal way to go ahead.

It is highly important that only certified technicians work with branded electronic appliances. These branded items may need spare parts that have to be made from the same manufacturer as the original, to ensure a good fit and proper working condition. Hence approaching a service center with qualifications to work on various brands is a good way to check if this is the right place to repair your possession.

Want to Start Small Business? Here Are TOP 7 Useful Tips HOW!

If you want to start your business, you should think of getting some advices first. There are so many helpful advices on the web that it can be rather confusing to decide what is what. Some people think that the business must be comfortable for clients. It’s like when you want to use a rental car and make just one click for it. It is very comfortable, isn’t it? Others think that the main focus point is income, meaning that all is fair in business and war. There is no a special formula or a perfect combination to start your small business. But you can read this in order to learn more about how to start and develop your small business.

Note Book Writing - Credit to https://homethods.com/
  1. Be Brave

There are many people who want to start their business, but they will never do that. Why? People just believe they cannot be successful businessmen. It is really scaring to be the boss of your own. You are responsible for what you are doing. You can lose everything or succeed in something. It’s natural! But if you really want to build up something creative you shouldn’t look for the reasons and excuses not to do, but throw them away. It is the right time to start!

  1. Be Absorbing

Look and listen attentively. Your family members, friends, experts will give you advices. Just remember them all. It can be helpful in future. Every time you share your business ideas with friends ask their opinion about it. You need more thoughts and solutions. Talking to experts, don’t ignore their positive or negative feedbacks. It is better to learn from the mistakes of others.

Consuling Freelancer Meeting Business Conversation
  1. Be Reasonable

If you have a crazy idea to start something, try to think first about Why do you need it? What can you solve with your project? What do you want? It’s not a problem to make or even buy a ready-to-use customer base and use it on your own. But if you do realize the reasons and aims of your business, it can help to make your brand successful. Learn first. Learn the business rules, customers, experience, typical problems that other business leaders have already faced.

  1. Be simple

If you have a business idea and you are ready to work with it right now, be careful and don’t make your concept complex and irrational. It often happens that you are happy to have such a good idea and you want to improve it more and more. Thus, you can make a product that will be exclusive and expensive that nobody wants to buy it. Just be simple and try to focus on what you really want. Go and find what the modern customer needs. You are going to build up a small business, so, don’t put the sky-high goals.

Stock Photography - Canadian Coins

 

  1. Be Smart

As far as you start to develop your business project, you have to count How much is it? Try to consider all expenses that you need to take for your project growth and development. Don’t forget about the office rent, transportation, marketing, delivery, advertising, and other important things. Do you have a figure? So, take it and double it and then double again. There is always must be enough space for extra money. Anyway, it is better to think beforehand. What is more, you should always remember about your personal budget. Count, how much money you need for living, including rent fee, food, health. Everything must be taken into account.

Calculating Taxes Up And Down

 

  1. Be Inventive

Starting your own business, don’t expect it to be successful in a day. It takes time to get some profit. Developing business is a constant time taking process that needs many efforts, special plan, business strategy and expenses. There is only one possible way to overcome, just work on your business or hire professionals to help you work on it.

  1. Be Informative

This is a typical mistake for all who start their small business. They have a plan, budget, creative ideas, professional team but they don’t know how to sell their goods and services. It can be really hard when you are a newcomer in this sphere. If you do worry about your business make it popular. You have to give people information about what you have and whey they need it. Pick the right strategy, be public and informative. Don’t worry if you are not a professional speaker and don’t have special preparation. Just speak and let them know!

Finally, developing business is like driving a car. You have to control everything and help it moving on and on, choosing the right route and picking up good passengers on your way. Don’t waste your time for hesitations. Don’t try to find more rules and formulas. There is no one to develop your business better than you. Go straight! Call for meeting in the nearest restaurant and share your ideas.

Get Your Business Loan Application Approved with Bad Credit

Contrary to what you may think, you are still able to get a business loan even if you have a bad credit. The choices for applying will be limited, but still, you will be able to access a number of lenders. This is possible since these lenders don’t only observe your credit history, but also review other aspects of your business.

Revenue, operating history, potential, and other parameters are what these lenders take into consideration when reviewing your loan application. A bad credit score implies that you weren’t so good at managing your finances in the past or you are a young business. But the economy is constantly changing and so does these rules, which means that there are lenders who are willing to give you loans.

Check your business credit score

To check the status of your business credit score and correct any possible mistakes within this data, use the credit bureau. Inaccuracy tends to happen and if not caught in time, it can negatively affect your overall credit score. There are also companies that can do this for you by reviewing the reports and comparing them with the collected data.

If you plan to take the loan in the future, knowing your current credit score will help you improve it. Also, it will give you an insight into the options you have at our disposal for getting a loan and type of lenders.

Prepare your documents

Although the needed documentation will vary from lender to lender, there are some basic documents you should acquire before applying for a loan. This will include your bank statements – personal and business, net income, general business information, information about your clients, partners and customers.

It would also help to have recommendations and testimonials from the individuals or companies that worked with you or used your services. Not all lenders will include these officially in their decision, but it will give them a more clear picture of you as part of the community.

Consider microloans

If you are a start-up or fall under the specific group of businesses, then you can apply for the microloan. These loans are specifically designed to help thriving businesses from the disadvantaged areas or rural regions. They come from non-profit organizations and have no interest rate, but in turn, these loans are small usually $50,000 or less.

A home equity line of credit

A home equity line of credit is a high-risk option that is intended for business owners who also own a house. Basically, this means that you will use your house as collateral for a bank loan which can sometimes be quite unfavorable.

The market changes and you may get into financial trouble before you pay off your whole loan. In this case, if you don’t pay your installments in time the bank can take your house and sell it to cover your debt. Consider this type of loan only as the last resort and when everything else fails.

Seek investors

Finding investors is one of the options you can use when you have a bad credit score. They may also require to review your financial records and credit score, but are more likely to give you the funds you need. However, keep in mind that investors may have their own conditions which sometimes may not be appropriate for your business.

If this is the case, ask family and friends to give you a loan and thus become investors in your business. Additionally, prepare your offer for the future investors that will be agreeable for all parties involved. This way you will be ready to negotiate the terms of their investment and improve your business plan.

If you are a young business

Being a start-up business with barely a year of revenue behind you is going to make it hard for you to get a loan, regardless of bad credit. You can use startup financing options which are specifically designed for young entrepreneurs. Another option is getting business credit cards which will allow you to borrow a certain amount of funds but based on your personal credit score.

However, from then on, you should pay close attention to how you manage your finances in order to create a good credit score. Use the credit cards responsibly and organize your budget beforehand, so that you can leave a positive impression on your future lenders.

Research the lenders

Before you start applying all around, take into consideration that preparing documentation will be an expense. Instead of wasting your money, do some research and assess the potential lenders you can ask for a loan even though you have a bad credit score. Family owned lender companies like EFT finance businesses based on their comprehensive performance on the market, and not only their credit.

Traditional bank loan

When it comes to banks, your options may be quite limited for a loan although not impossible even with a bad credit score. But the conditions for the loan will be a little bit different for you and that is something you should ask about before applying. Namely, the interest rate may be higher and you will have to provide more collateral then businesses with good credit score.

To make sure that this is not something that will get you into financial trouble, calculate all fees and costs. Add this figure to the borrowed sum and you will calculate your monthly payments and overall value of the loan. However, keep in mind right from the start that your fees may be higher and the payment period shorter.

In the end

When it comes to loans of any type, it’s important not to rush into them without knowing all the facts. Even businesses with bad credit scores can apply for loans under slightly different conditions and requirements. Before you decide on the lender, do your research and examine all the offers available for you in order to make the best possible choice.

In the end, it’s important to find the solution that won’t affect your business negatively or get you into financial troubles.