In the last 3 years, the fitness business grew over 200 times compared to its previous ones. This happened because fitness and working out are nowadays something that is related to social media, image and overall “fashion”. Let’s analyse the matter in more detail.
The Streetwear Era: The Starting Fire
When it comes to fitness and working out, outfits and clothes to wear at the gym are a core part of the growth in this sector’s market. Brands like Nike, Adidas, Champion and so on saw a significant rise in their sales due to the fact that streetwear trends started to combine what once was pure activewear to clothes you can wear on a day to day basis. This, combined with the fact that these companies started to collaborate with many athletes and personalities within the fitness game, was definitely the main reason why the fitness sector became so big.
The Personal Training Business
Many business analysts and market experts in the fitness sector pointed out how “become a personal trainer” is one of the most searched terms in Google when it comes to workouts and gym life. This is due to the fact that the entire personal training sector, especially when it comes to becoming a level 3 personal trainer diploma, has reached its maximum business level since personalities like Kim Kardashian and Amanda Cerny united the fitness business to social media.
Gym Memberships As A Luxury Matter
Having a gym membership nowadays is a status quo, which is a good thing, as it shows the fact that more and more people are approaching a healthy habit such as working out. In order to adapt to the matter, many gym companies decided to create AAA services and elite buildings for their top-tier, most demanding members, with swimming pools, saunas and indoor tennis, for example.
To Conclude
Although the fitness business as a whole grew considerably in the last couple of years, the experts are saying that it could double its value in the following 3/4 years, given the fact that many companies ranging from fashion to tech are investing in the matter with new collaborations, pieces of software and machines.
