Introduction
When internet reputations companies are trying to increase your rank, we use every single tool at our disposal to make that happen. One of the things that we commonly do it write blog posts for you. This will give users of your site something to look at. Alternately, we write guest blog posts on your behalf. The reason that we do this is to drive more traffic to the sites that you want to increase in rankings thereby making your page have more authority. When we first start out, chances are you do not have any authority on your pages. If you do, it is not enough to make a difference in the ranking system. So, we have to harvest from other pages with high domain authority.
Domain Authority
You may be asking yourself what domain authority is exactly. Essentially, what domain authority comes down to is your ability to influence your customers to read, bookmark, link, and otherwise interact with your page. Google likes when pages have a lot of activity. This shows them that this is something that other people searching for the same topic would like to see. That being said, having no authority means that you are not going to garner any attention from Google. Therefore, you will not be getting additional hits on your website. That means that you will not gain any more authority. Well, there are pages out there that have a lot of authority. Getting one of them to point to your website will give you credibility and drive up your authority.
Does Your Brand Have Authority?
In addition to the vast amounts of third-party software that you can use to find if your brand has authority, you can also check for yourself. All you have to do is type the name of yourself or your company into a search engine and press enter. If you see your name anywhere on the first page, then you have authority. If you do not, then you don’t. The reason that we limit it to the first page is that the majority of the people do not venture past the first page. We have even seen trends that they will not look past the first displayed page (generally a max of 5 results on the first page). As time goes on, if you are not the first result, you are not going to matter much. So, you need to do what you can to move your way to the top now.
Media
One of the easiest ways to drive more clicks to your page is by simply making some videos. These have a way of going viral in a short amount of time. So, take a few minutes and get yourself a couple of videos posted and link to them on all the different social media platforms.
Conclusion
When dealing with an internet reputation company, make sure that they are only using high domain authority sites to increase your traffic. You will have to get third-party software to do that, but it will be money well spent. We wish you the best of luck in your quest to rise to the top of Google.