Modern technology has allowed advertising to be more cost-effective with the development of digital display solutions. Electronic displays have changed the way businesses promote their products and services, making advertising and promotion more engaging and effective. If you are one of those who has joined the ranks of companies using this technology, make sure your signage stands out and reaches its objective. Here are some pointers to consider.
Do not waste the big size of your screen only to display poor quality content. Use your software to change contrast, sharpness and brightness settings. This way, your display will look better and more accessible to your target viewers. Consider lighting conditions in the area to calibrate settings.
Captivate the senses
Digital signage is not just visually compelling. It gives you a chance to engage the senses and be more effective in drawing people’s attention. You can show a video of freshly fried chicken that is crunchy and warm when broken apart, or the beauty of nature that seems to transport people to a peaceful paradise. Integrate high-quality audio or try scent diffusers that can literally stop passers-by in their tracks.
Simplify your message
If your signage is displayed outdoors where people have a short time to read it, make sure your message is clear and easy to understand. In marketing, the rule is that you can expect passers-by to read a maximum of three lines with five words.
Content is still king, so make it dynamic and relevant
Customers want content they can relate to. One of the easiest ways to do this is to update people on the latest news or weather. You can also free up some space in your display for local events that people may want to join. Additionally, why not integrate social media content? Your followers can post photos of them using your product and hashtag. Display their posts so they can enjoy a few minutes of fame. This makes them feel valued as well.
A range of digital display solutions is now available. Consider interactive displays that allow you to engage more customers. If you are already using this technology, take advantage of analytics that let you understand what your customers want. This will help improve your display and make your content more relevant to them.
In this digital age, digital signage is not just a fad. It has become the norm. People are more drawn to captivating videos, images, and multimedia. Our brains respond well to visuals, but the digital display can play with other senses. If you have already invested in it or you are still planning to capitalize on this technology to help your business, it’s just right to perfect it. Avoid common mistakes, always consider your audience and regularly update your content. Do not forget choosing the right hardware and get it from reputable manufacturers such as www.unicol.com.