If you’re starting a business or are in the process of rebranding your existing one, it’s important to know the influence that colours can have on your consumers when going through the creation stages.
Some research suggests that over 85% of consumers are a firm believer in colour choice impacting their product selection which is a huge factor when it comes to standing out from your competitors. In order to make sure that the brand colour you choose is fit for purpose, consider these tips so that your colour palette can be memorable and inspiring to other users.
Understand Your Focus
An essential factor that should be considered when choosing the colour palette for your business is understanding your focus and ethos. If you work in a corporate environment, it wouldn’t appear ideal to be using big and bright bold colours for your palette. The colour red that can be easily identified with brands such as Coca-Cola and Virgin have the identity for wanting their consumers to be bold and energetic. By considering your brand’s goals and the target audience, it helps to understand which colours would be ideal for you.
Consider The Psychology Around It
Colour psychology is a thing. The colour of objects and signs have associated thoughts and feelings that can influence a users’ perception. For example, technology brands tend to sway towards using blue for their brand as it projects a sign of trust and intelligence to users. By understanding how you want your users to feel when they consider your brand will influence the colours that you choose for your branding.
Be Bold And Experiment
There are many examples in which brands have chosen to be bold with their colour choices for their products and have seen great results that have come from it. It can be a risk to experiment but engaging your consumers should be your primary focus. Therefore, consider at least 3 colours to put together with your brand that can ultimately result in something powerful but still relevant to your brand.
Do Competitor Research
Knowing your industry and what makes your other competitors successful can provide you with ideas on whether you wish to stand out or fit in with the crowd. It’s all about finding a balance in your colour palette that can effectively do both so consider several brands and companies in your industry before having a play around.
Create A Mood Board
An alternative way to mix together colours you’ve considered is through creating a mood board. Colours are extracted and put together through images that have similar colour schemes. By placing the colours together, it can help you judge the emotions and moods that your brand would project to your audience. Many agencies that specialise in brand design Manchester based will advise using the 60:30:10 colour ratio. This is where three colours are chosen and distributed by 60%, 30% and 10%.
It can be an exciting time creating a new brand image for your business, but it’s also important to now get carried away with your ideas. Following a structure and doing relevant research will be beneficial in creating a brand that will be engaging and memorable to your consumers.
