You cannot run a successful business without a great set of marketing skills. In fact, one of the main objectives when it comes to business is to build the brand. Marketing will get you to your end goal and get your brand name out there. If you are a new entrepreneur or have been in the game a while, but want to expand your business, you might want to start reading more.
Entrepreneurs might focus on books that covers business in general, but breaking it down to what you are trying to achieve, is going to keep you focused. Split your business into a few sections and focus on each one individually. If finance is your downfall, then you might want to learn as much as you can on the subject. Marketing ties in well with all of this as it is the corner stone of generating more income and brand building.
If you are business with an mba personal statement, you know where your focus should be. The same goes in business. Seeing as marketing is crucial for the growth of your business, you want to spend a lot of your time on the subject. There is a lot of anxiety around business at the moment with the economy taking a dive every now and then. In order for you to have peace of mind, you want to cover every aspect of your growing business. This applies to online business, walk in offices or an at-home business. At the end of the day, business is business and we can all learn something from those who have perfected it.
With the amount of books out there, you want to make sure that you choose those ones that have been providing great advice to entrepreneurs for a long time. These timeless marketing books have been around for a while and will not stop to inspire new business enthusiasts.
1. The Boron Letters – Gary Halbert
While serving time in prison, Gary Halbert wrote a set of letters to his son to help him through the challenges of life. In his prime, Gary was one of the best copywriters out there. Today, he focuses more on marketing and it is this book where most of his secrets are captured. Even though these letters were purely written by a father to his son, many entrepreneurs have found it so valuable to build their own lives. Yes, this book is not just going to improve your business, but the overall quality of your life.
It is one thing to have a successful business, but struggle in every other facet. A great deal of this book focuses on direct marketing, but then goes on to health, wealth and general success. Many entrepreneurs are trying to find balance in their lives and this is definitely one of those key pieces you want in your collection. Think about it this way. A father will teach his child to stand up for themselves in times of trouble. Your father will teach you how to deal with different individuals. You might even get some advice on success if you are lucky. This is one of those books that teaches you great business tactics, but also tips on how to grow to be the well-balanced person you so dearly want to be.
2. Dotcom Secrets – Russell Brunson
Many entrepreneurs are going for online business ideas. The start-up costs are lower and the success rate higher. With that being said, the competition is just as touch. It might take time before an online business gains a great following and generate a large amount of sales. Many have done so successfully, but is there a secret to their success? If you take some time to listen to some of the biggest names in the world, they all seem to be repeating the same tips and information. Perhaps, we need to learn from these success stories.
When you know you have a great business plan and strategy, but the traffic is not converting to sales, you might have a problem on hand. Even if you are a lazy marketer or just someone who does not enjoy marking, there is still issues that can be fixed. This book is going to give you great ideas and will help your creative juices flow again. This book is focused on running an online business, but you will be able to use this advice even if you work from home. Gone are the days of the 9-5 hustle. Many people are opting for earning their own income online. This gives you a greater opportunity because your hard work will determine your income;
3. The 10 x Rule – Grant Cardone
Even if this book does not give you any marketing advice, you would still not regret reading it. This book is all about achieving goals higher than you ever imagined. Think about something you want, but it seems impossible to achieve. Now set your goal 10 times higher than what you initially thought was impossible. This is all about challenging yourself and going beyond your limits. You can use this advice in your business and your personal life. No matter what you want to achieve, you can go even higher if you really push yourself.
Think about personal statements for mba and the stress that potentially comes with that. You are so overwhelmed that you just give up half-way through. If you set your goals even higher than completing this project, you are more likely to push a bit harder. Do not be scared to set your goals too high. There is no such thing and you are probably just holding yourself back because your actions are based on your mediocre goals. You can have an average lifestyle with goals that do not push you too much, or you can go the distance and live the life you always imagined.
4. Think And Grow Rich – Napoleon Hill
We constantly hear that success starts in the mind, but how many of us actually let that lead us to our own success? Looking at some of the most successful people, you often find that they do not work that hard at all. In fact, they might work much less than the average 9-5 worker. This is because they figured out that success is a mind-set. There are no shortcuts and sometimes you have to burn the midnight oil as an entrepreneur. However, in this book you will learn how to market yourself without sweat dripping down your face.
How much are you investing in your mind? It is one thing to work hard physically, but if you have a poor mentality, then all the hard work won’t get you to your goals. It all starts with believing and consciously accepting the success that you are. Whatever you send out to the universe will come back to you, so be careful and only put out what you want in your life. Even though this might seem a bit whimsical to some professionals, if it works, there is not much to argument left.
5. Anything You Want – Derek Sivers
Your customers are very important when it comes to business. When you do a personal statement mba, you only have to focus on yourself and getting this project done. In business however, you are not in it alone and there are a host of other people you have to consider. This is your business and you can make the rules yourself, but once you made those rules, you want to stick to it.
The author spent around 10 years evolving his business. After that time past and the business was a success, he sold it. Derek Sivers speaks about doing what makes you happy and not wasting time on the things that don’t. This is good advice beyond business and will serve as a great guide going forward. The book speaks of knowing when you find something that you truly love. When you find that magical moment, you will know that this is it.
Conclusion
In business, you have to be mindful of what your goals are and how you plan to get there. It might take some time, but with the help and knowledge in these books, you have a wealth of knowledge. Sure, some success stories happen overnight, but it is definitely not the norm. Some of the most successful people you admire, had to start at ground zero. You have to look at the entire journey before you start doubting your own efforts.
Give yourself time before you decide that enough is enough. Have you really done everything you can to make your business as successful as you hope it would be? It is never too late to put some new strategies in place and start with the basics all over again. Along the line, you learn some valuable lessons that might just make round 2 a better one. One day, you will be one of those people new entrepreneurs look up to and wonder how they would ever be that successful.