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Work Club People News - Creativity on New Club Members.
Forget Soho, China is the place to be for our young creatives - Martin Brooks for Campaign.
10 Twitter Tips for David Cameron - Kate McCoy for Wall Blog.
Digital Bottle Cap augurs the Internet of Alcohol-Based Things. - Fast Company covers Strongbow StartCap.
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Take Photos, Make Music, Leave An Impression.
Loud Blue is a website and social media project, that adds musical soundtracks to people’s Instragram shots. Take an Instagram photo, tag it #LoudBlue, share it on Twitter, and receive a link back from @loudblue to a unique piece of music that represents the image.
The system uses an algorithm, created in partnership with Brazilian DJs Felguk to analyse data from photographs to trigger different musical genres and sounds. Darker images are more intense, a face will add a vocal track, a group of faces a chorus.
As well as creating the music, Felguk will also produce a song sampling users’ Loud Blue photo-track creations, inspired by the photographic theme “My Brazil”.
Cat photos have never been so interesting.
Leave an Impression with the Passport Photo of Tomorrow.
Airports strip us of our identity. LAI is an installation for airport terminals that makes a creatively-interesting image of the user through motion capture. Positioned in the middle of the cookie-cutter travel retail, the Leave An Impression (LAI) installation consists of a 2.5 m high pod, powered by Microsoft Kinect, with three screens, infrared and digital cameras and photo imaging software. The installation reads the traveler’s body; their clothing colour, their motion, their proximity, and creates an algorithmically generated reflection that they can manipulate through motion. Their impression is uploaded to a gallery and travellers can publish their profile socially from there. LAI is currently in Amsterdam’s Schipol airport.
Created in partnership with the very talented AllofUS.
Your Personal Digital Therapist
MySpa from The Sanctuary is a personalised YouTube experience with ecommerce functionality, and the luxurious feel of the historic, women-only London spa brand.
Real therapists from the heart of The Sanctuary guide the user through face and body treatments, using techniques and secrets previously only told in the spa.
From problem skin to a bespoke Bridal countdown that walks you down the aisle from 3 months to go until the last week, MySpa allows you to buy Sanctuary products direct through YouTube, so you can follow a demonstration step by step.
Digital Therapy - opening up the world of The Sanctuary - http://www.youtube.com/thesanctuaryspa
Strongbow Gold, the fresher start to a more original night, launched the StartCap in Budapest by remote-controlling a bar.
Our results were reported by everyone from Sky News and La Gazzetta dello Sport to Wired and Playboy Magazine, generating over 4 million earned impressions.
