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11 posts tagged McLaren

McLaren - Data Screensaver

Nice clever and simple Screensaver pulling in live feeds from Twitter and the Pitwall race feeds.

McLaren Pitwall

McLaren Pitwall

The 2011 Pit Wall is a development of the Race 1.1b of 2010, designed to augment the live TV broadcast with live telemetry data, driver radio transcripts and commentary from the team trackside around the world. It’s the journey of the season, the rhythm of the race.

Fans can still gain real-time insight into the action, but now this is contextual and social, as they can discuss the action with fellow fans in the live Facebook chat window.

www.mclaren.com/formula1

McLaren Applied Technologies - Website

For something as amazing and intelligent as McLaren Applied Technologies we built the simplest site we could think of to explain what they can do.

http://www.mclarenappliedtechnologies.com/

McLaren Heritage Films.

In Monaco, former McLaren co-ordinator Jo Ramirez catches up with an old friend, veteran F1 journalist Gerald Donaldson. The historic setting leads them to recall witnessing Senna’s incredible qualifying lap there in ‘88.

McLaren Heritage Films.

World-champion drivers Button and Hamilton make a surprise visit to the world’s greatest garage, McLaren’s Unit 2. Amongst the hundreds of historic F1 cars, they are stopped in their tracks by Senna’s legendary ‘88 car.

McLaren - The Race 1.0b

McLaren - The Race 1.0b - Second Screen

McLaren - The Race 1.0b

Fans watch Formula One on TV. But what they can’t see is what goes on behind the scenes and what’s important to the teams right now. Bring fans closer to the team by making that visible.

Designed to accompany and augment the live TV broadcast, The Race 1.0b. A software app, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. Totally unique to McLaren, an exciting new addition for all fans of F1, and a platform upon which McLaren can build.

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