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9 posts tagged CarteNoire
The Carte Noire Seductive Servers - Luke
The more seductive coffee is back and more seductive than ever with our new servers. You’ll find the incredibly handsome and compliant Luke, Jacques, Will and Hugh on your TV, 4oD, Facebook and a pop-up Man Café, and they want to hear everything that happened in your day.
The Carte Noire Seductive Servers - Pop-up-Cafe & Facebook.
Man Cafe by Hill and Knowlton
The Carte Noire Readers.
Are you sitting comfortably? Then we’ll begin.
Kraft Foods’ Carte Noire is a premium coffee brand, targeting women, whose coffee breaks are precious. So we put together two things that this audience embrace;
1) seductive men and 2) reading.
It was adult Jackanory featuring desirable male actors; Dominic West (The Wire), Greg Wise (Cranford) Dan Stevens (Sense and Sensibility) and Joseph Fiennes (Shakespeare in Love) – reading love scenes from Penguin novels, both classic and modern.
Each of the many readings were offered in a coffee break size, and released over a number of weeks; from a romantic proposal in Jane Austen’s Pride and Prejudice to a night-time scene in D.H. Lawrence’s Sons and Lovers.
Penguin Books were cross-promoting the site, in return for using Penguin editions in the readings and integrating ‘Buy Book’ links into the Carte Noire site.
