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Work Club People News - Creativity on New Club Members.

Forget Soho, China is the place to be for our young creatives - Martin Brooks for Campaign.

10 Twitter Tips for David Cameron - Kate McCoy for Wall Blog.

Digital Bottle Cap augurs the Internet of Alcohol-Based Things. - Fast Company covers Strongbow StartCap.

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Digital Agency of the Year: Work Club

Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters. Read more…

Work Club tested the limits of our imagination with a slew of out of this world projects that brought the idea of the science fair to branding, narrowing the divide between the digital and the physical worlds.”

USA! 

Take Photos, Make Music, Leave An Impression.

Loud Blue is a website and social media project, that adds musical soundtracks to people’s Instragram shots. Take an Instagram photo, tag it #LoudBlue, share it on Twitter, and receive a link back from @loudblue to a unique piece of music that represents the image.

The system uses an algorithm, created in partnership with Brazilian DJs Felguk to analyse data from photographs to trigger different musical genres and sounds. Darker images are more intense, a face will add a vocal track, a group of faces a chorus. 

As well as creating the music, Felguk will also produce a song sampling users’ Loud Blue photo-track creations, inspired by the photographic theme “My Brazil”.

Cat photos have never been so interesting.

Your Personal Digital Therapist

MySpa from The Sanctuary is a personalised YouTube experience with ecommerce functionality, and the luxurious feel of the historic, women-only London spa brand. 

Real therapists from the heart of The Sanctuary guide the user through face and body treatments, using techniques and secrets previously only told in the spa.

From problem skin to a bespoke Bridal countdown that walks you down the aisle from 3 months to go until the last week, MySpa allows you to buy Sanctuary products direct through YouTube, so you can follow a demonstration step by step.

Digital Therapy - opening up the world of The Sanctuary - http://www.youtube.com/thesanctuaryspa

McLaren Dashboard 2012. 

Now with live data viz - http://www.mclaren.com/formula1

We - and by we - we mean us, Steven Spielberg and Pinterest went looking for a new CD.

+ Here’s Fast Co helping out with our search…

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