Do you want your business to reach the upper echelon of profits and revenue generation? To make your E-commerce business to gain as much traction as possible, you have to follow a couple of tips that we have for you.
We interviewed one of the top SEO companies in the United States to give you 3 tips you can do on your own to better improve your ecommerce SEO conversion. Soderman contributes SEO strategies regularly on numerous sites, including Forbes. Headquartered in Phoenix, Arizona, Soderman Marketing is a full-service digital marketing company that specializes in SEO services for businesses of all sizes across the United States.
Built on the idea of creating affordable and effective SEO services for small businesses and large entities, their SEO experts and knowledgeable staff have helped hundreds of small businesses rank for the product and services they provide – allowing them to fully take back and capitalize on the online users searching for what they provide. Their small business clients rank #1 for some of the most competitive searches, in some of the most competitive areas. Their slogan is to “Fly Above Your Competition” and they do so by getting you the perfect customer organically.
So let’s get to what the tips are to get the best conversion rates for your brand:
1. Optimizing Pictures and Videos
The quality of the pictures and videos will influence how visitors will feel about your service or product. Pictures that catch attention get shares on different social networks and forums like Pinterest. If you use optimized images, you can pull in more traffic from Google image search. High-quality pictures pave the way for mental impact. You can optimize your images as well by seeing that the file name, caption, alt text etc. are short but descriptive. This helps search engines understand what content your image withholds. A/B test options is also another way. An amazing case study saw Nominal increase their conversion on their Arabic watch items by over 300% with simple optimization.
2. Managing Out-of-Stock Items
If the item that’s out of stock will come back later then keep the pages up instead of replacing, hiding or deleting them. Offer alternates to the initial product such as the newer versions, same ones in a different color, other products that match the quality and price etc.
Another key thing to keep in practice is that your website should inform the customers when the product is likely to be in stock again. A prospective buyer will wait a few days and order beforehand for the new stock. You can even offer them price reductions for when the fresh stocks arrive so that they are interested in buying them later.
3. Organizing Related Products on The Site
Metadata from your PIM makes sure that all items are presented are personalized, in stock and relevance. When visitors arrive on the product page, give them more options based on their cost, possible choice of products and persona of the buyer. If there’s a product that you think has the capability of being a best-seller or it’s something customers would love, then don’t position it where there are tons of other products huddled around it too.