digital marketing

Tips to Boost Your E-Commerce Sales Through SEO

Do you want your business to reach the upper echelon of profits and revenue generation? To make your E-commerce business to gain as much traction as possible, you have to follow a couple of tips that we have for you.
We interviewed one of the top SEO companies in the United States to give you 3 tips you can do on your own to better improve your ecommerce SEO conversion. Soderman contributes SEO strategies regularly on numerous sites, including Forbes. Headquartered in Phoenix, Arizona, Soderman Marketing is a full-service digital marketing company that specializes in SEO services for businesses of all sizes across the United States.

Built on the idea of creating affordable and effective SEO services for small businesses and large entities, their SEO experts and knowledgeable staff have helped hundreds of small businesses rank for the product and services they provide – allowing them to fully take back and capitalize on the online users searching for what they provide. Their small business clients rank #1 for some of the most competitive searches, in some of the most competitive areas. Their slogan is to “Fly Above Your Competition” and they do so by getting you the perfect customer organically.

So let’s get to what the tips are to get the best conversion rates for your brand:

1. Optimizing Pictures and Videos

The quality of the pictures and videos will influence how visitors will feel about your service or product. Pictures that catch attention get shares on different social networks and forums like Pinterest. If you use optimized images, you can pull in more traffic from Google image search. High-quality pictures pave the way for mental impact. You can optimize your images as well by seeing that the file name, caption, alt text etc. are short but descriptive. This helps search engines understand what content your image withholds. A/B test options is also another way. An amazing case study saw Nominal increase their conversion on their Arabic watch items by over 300% with simple optimization.

2.  Managing Out-of-Stock Items

If the item that’s out of stock will come back later then keep the pages up instead of replacing, hiding or deleting them. Offer alternates to the initial product such as the newer versions, same ones in a different color, other products that match the quality and price etc.

Another key thing to keep in practice is that your website should inform the customers when the product is likely to be in stock again. A prospective buyer will wait a few days and order beforehand for the new stock. You can even offer them price reductions for when the fresh stocks arrive so that they are interested in buying them later.

3. Organizing Related Products on The Site

Metadata from your PIM makes sure that all items are presented are personalized, in stock and relevance. When visitors arrive on the product page, give them more options based on their cost, possible choice of products and persona of the buyer. If there’s a product that you think has the capability of being a best-seller or it’s something customers would love, then don’t position it where there are tons of other products huddled around it too.

Digital Marketing Tips for Financial Marketing Company

Are financial marketing companies really needing SEO to grow their business?  Well, in this fast-moving digital world, every industry are now trying to digitalized their services according to demand, and if you are talking about finance then I must say, it’s not the needs but it is a necessity for financial marketing companies to stay ahead in major search engine result to get a huge number of customers in their pocket.

SEO, the key technique for every business for global promotion, is the ultimate solution for finance marketing companies to enhance their yearly turn over and customer base. Here in this article, I’m going to describe some valuable points about “why SEO is important for finance marketers?” So, let’s have a quick look at it.

How to Start

There are millions of websites that appear in the SERP (Search Engine Results Page). Some of them are geeks in this game and they work really hard to concrete their position at the top and some website owners had to hire SEO service professionals to get their job done. So, if you have no any previous SEO backgrounds then don’t make the mistake to jump primary steps to move ahead. It is a time taking a method and you had to have the patience to see good and healthy results. It’s your first job to make your website SEO-friendly.

Follow the Algorithm

Google results are taking place after crawl by the web spiders according to the inquiry. All the major search engines set some algorithm as per their criteria and parameters to avoid search engine manipulation and if you try to get ranked forcefully then you may have to face some spam penalties by them. You have to know well about it at your starting stage to avoid such penalties by Google.

URL Selection

Always remember that an imperfect and irrelevant URL can affect negatively on your SEO rankings even after having informative and high-quality content in your website. So, it’s better to make your website URL shorter and similar to your website niche. Always use underscore or hyphens as a word separator. It’s suggested to put your keyword in your URL if possible.

Meta Tags

Meta title and Meta description are the most important factor for a website to score smoothly in SEO rankings. Google crawlers can get information about your website through this part. You just have to maintain the actual length and word count to do it properly and the quality of writing of course. It is better to finish your Meta title between 50-60 words and Meta description between 150-160 words.

Link Creation

In this part of SEO, you need to create both inbound and outbound links for your website.  You can easily create your inbound links by linking your one page with another but creating outbound links in financial marketing niche is not an easy job to do. You can do guest blogging, blog commenting, forum discussion, social media optimization to create links so that, you can enhance your website traffic flow. You can choose some big guys in financial market and join them in their discussion on social media and forums to have the attraction of others. Read their personal blogs on financial discussion and leave your comment with your website hyperlink on it.

You have to pay closer attention to your SEO works to get gratification and instant traffic boost for your website. It may take some time to establish your website in financial market but it has a long-term effect which can lead you to generate huge revenue from your business.