http://work-club.com/

Work Club will be tasked with creating content across social media for the sportswear brand, which...

Thu, 09 May 2013 10:32:55 +0100

Work Club will be tasked with creating content across social media for the sportswear brand, which scored notable successes in social during the London 2012 Olympic Games. It racked up a 25% growth in its Twitter followers on the back of the success of its #takethestage hashtag.

The agency won the business following a contested pitch, but it is not known which other shops took part.

Adidas’ global agency of record is Montreal-based Sid Lee, which has held the account since 2010. Before that, Adidas used 180 Amsterdam in what was one of the industry’s most enduring relationships, lasting around 12 years. When Adidas switched to Sid Lee in 2010, it did so without a pitch.

In 2012, Adidas roster agency TBWA\Worldwide, won the pitch to handle Adidas’s 2014 Fifa World Cup campaign, seeing off competition from Mother and DDB. Sid Lee handled the work surrounding Adidas’ sponsorship of the previous World Cup.

Earlier this year The Corner produced the ‘It’s blue, what else matters?’ campaign for Adidas, to encourage Chelsea fans to buy their team’s shirt without seeing it.

Work Club declined to comment. Adidas did not respond in time to comment.

This article was first published on campaignlive.co.uk

read Campaign’s report on Work Club read Martin’s...

Fri, 22 Mar 2013 18:05:00 +0000

read Campaign’s report on Work Club

read Martin’s response

Digital Agency of the Year: Work Club Reinventing the T-shirt...

Thu, 13 Dec 2012 16:17:00 +0000

Digital Agency of the Year: Work Club

Reinventing the T-shirt and reading the minds of football fans pointed to a maturing, confident agency going beyond the usual digital parameters. Read more…

Photo

Thu, 13 Dec 2012 16:16:00 +0000

“Work Club tested the limits of our imagination with a...

Thu, 13 Dec 2012 16:15:00 +0000

“Work Club tested the limits of our imagination with a slew of out of this world projects that brought the idea of the science fair to branding, narrowing the divide between the digital and the physical worlds.”

USA!

Hello. Want to know more about us, fast?… take the #5ClickTour

Mon, 19 Nov 2012 21:12:42 +0000

Hello. Want to know more about us, fast?… take the #5ClickTour

Photo

Mon, 19 Nov 2012 20:00:00 +0000

Take Photos, Make Music, Leave An Impression. Loud Blue is a...

Mon, 19 Nov 2012 19:00:00 +0000

Take Photos, Make Music, Leave An Impression.

Loud Blue is a website and social media project, that adds musical soundtracks to people’s Instragram shots. Take an Instagram photo, tag it #LoudBlue, share it on Twitter, and receive a link back from @loudblue to a unique piece of music that represents the image.

The system uses an algorithm, created in partnership with Brazilian DJs Felguk to analyse data from photographs to trigger different musical genres and sounds. Darker images are more intense, a face will add a vocal track, a group of faces a chorus.

As well as creating the music, Felguk will also produce a song sampling users’ Loud Blue photo-track creations, inspired by the photographic theme “My Brazil”.

Cat photos have never been so interesting.

Photo

Mon, 19 Nov 2012 18:00:00 +0000

Photo

Mon, 19 Nov 2012 15:00:00 +0000

Leave an Impression with the Passport Photo of...

Mon, 19 Nov 2012 14:00:00 +0000

Leave an Impression with the Passport Photo of Tomorrow.

Airports strip us of our identity. LAI is an installation for airport terminals that makes a creatively-interesting image of the user through motion capture. Positioned in the middle of the cookie-cutter travel retail, the Leave An Impression (LAI) installation consists of a 2.5 m high pod, powered by Microsoft Kinect, with three screens, infrared and digital cameras and photo imaging software. The installation reads the traveler’s body; their clothing colour, their motion, their proximity, and creates an algorithmically generated reflection that they can manipulate through motion. Their impression is uploaded to a gallery and travellers can publish their profile socially from there. LAI is currently in Amsterdam’s Schipol airport.
Created in partnership with the very talented AllofUS.

Photo

Mon, 19 Nov 2012 13:00:00 +0000

Video

Mon, 19 Nov 2012 12:00:00 +0000

Photo

Mon, 19 Nov 2012 11:00:00 +0000

Your Personal Digital Therapist MySpa from The Sanctuary is a...

Mon, 19 Nov 2012 10:00:00 +0000

Your Personal Digital Therapist

MySpa from The Sanctuary is a personalised YouTube experience with ecommerce functionality, and the luxurious feel of the historic, women-only London spa brand.

Real therapists from the heart of The Sanctuary guide the user through face and body treatments, using techniques and secrets previously only told in the spa.

From problem skin to a bespoke Bridal countdown that walks you down the aisle from 3 months to go until the last week, MySpa allows you to buy Sanctuary products direct through YouTube, so you can follow a demonstration step by step.

Digital Therapy - opening up the world of The Sanctuary - http://www.youtube.com/thesanctuaryspa

Photo

Mon, 19 Nov 2012 09:00:00 +0000

Photo

Tue, 28 Aug 2012 15:51:00 +0100

STRONGBOW GOLD STARTCAP LAUNCHES IN BUDAPEST. Strongbow Gold,...

Tue, 28 Aug 2012 15:41:00 +0100

STRONGBOW GOLD STARTCAP LAUNCHES IN BUDAPEST.

Strongbow Gold, the fresher start to a more original night, launched the StartCap in Budapest by remote-controlling a bar.

The RFID bottle top triggers stuff when opened, as a bar full of unsuspecting Budapest drinkers discovered.

Tell us what you would start with StartCap - we’ll try and make it happen.

INTRODUCING THE STRONGBOW GOLD STARTCAP, THE WORLD’S FIRST...

Tue, 28 Aug 2012 15:31:00 +0100

INTRODUCING THE STRONGBOW GOLD STARTCAP, THE WORLD’S FIRST DIGITAL BOTTLE TOP

Strongbow Gold is a fresher start to a more original night, and StartCap is our product innovation that proves it. The RFID bottle top that can trigger anything and start the night…

“London-based Work Club’s latest project offers a chance...

Tue, 28 Aug 2012 15:30:00 +0100

“London-based Work Club’s latest project offers a chance to start an evening out on the town with friends with, quite literally, a bang.”

Click here to read