http://work-club.com/

http://www.marketingmagazine.co.uk/news/gated/1108147/ Big thanks to everyone in the #Club for...

Fri, 11 May 2012 10:13:37 +0100

http://www.marketingmagazine.co.uk/news/gated/1108147/

Big thanks to everyone in the #Club for making it a great year.

Sharp FanLabs starting to warm up for Euros. Watch this space...

Fri, 11 May 2012 10:12:08 +0100

Sharp FanLabs starting to warm up for Euros. Watch this space for the tournament edition of the site, live-data fuelled ads and sponsorship idents across Europe.

Carte Noire Instinct Carte Noire is back on the telly and it’s...

Mon, 02 Apr 2012 10:51:00 +0100

Carte Noire Instinct

Carte Noire is back on the telly and it’s bigger, silkier and featuring more Afghan Hounds than ever before.

Daff Club! British Summer Time!

Mon, 26 Mar 2012 15:21:15 +0100

Daff Club! British Summer Time!

Work Club wins global Strongbow Gold

Mon, 19 Mar 2012 13:50:00 +0000

The very lovely people at Heineken International have appointed Work Club to work on the global digital account for their premium Cider brand, Strongbow Gold.

They even sent us gold and black balloons.

Our remit includes international digital strategy for the brand’s global roll-out including digital creative, social media and all implementation duties.

Raise an ice-cold, refreshing 5% ABV cider in celebration.

Campaign: Dark Horse Of Digital 2011

Tue, 10 Jan 2012 17:49:00 +0000

RUNNER UP: Digital Agency of the Year 2011

“The dark horse of the digital world, Work Club had a year of growth and great work. The agency, led by the chief executive, Martin Brooks, saw revenue grow by 22 per cent and won some choice pieces of new business including lead agency status on Sharp’s advertising across Europe, BBC Worldwide globally, Old El Paso and Nature Valley.

Creative highlights included Sharp’s “FanLabs” for the brand’s UEFA EURO 2012 sponsorship, Ballatine’s “Human API” and the McLaren Pitwall. And to top off a fantastic year, the agency invented the D&AD white Pencil, the first new Pencil in 50 years.”

“Is it you?”Ben and Andy are looking for a new...

Tue, 10 Jan 2012 17:45:00 +0000

“Is it you?”
Ben and Andy are looking for a new Digital Creative Director.
View job spec here…

Calling all Account Handlers

Mon, 09 Jan 2012 14:35:00 +0000

After a number of New Business wins Work Club are looking to bolster their Business Management team, so are looking for top quality Account Handlers at all levels - Account Managers, Senior Account Managers and Account Directors. Please send through a cover letter and CV to hello@work-club.com.

WINNER: Digital Agency Of The Year 2011

Tue, 13 Dec 2011 17:46:00 +0000

Here’s what Marketing had to say about us…

WINNER

After only three years on the scene, Work Club has conquered all comers to be named Marketing’s Digital Agency of the Year 2011.

Led by former Agency Republic chief executive Martin Brooks, Work Club has prevailed, due in large part to its recognition that cutting-edge creative digital work still has a place at the forefront of brands’ marketing strategies.

The judges said that Work Club demonstrated a fantastic combination of creativity and effectiveness across a range of businesses and produced clever, innovative and engaging campaigns.

Against the backdrop of longer-established digital agencies being distracted by mergers or acquisitions, Work Club has, along with several other shortlisted agencies, proved definitively that independent digital agencies remain well-placed to push the industry forward.

Highlights of 2011 included defining technology brand Sharp’s long-term pan-European strategy, based on measuring the passion of football fans in the run-up to UEFA’s Euro 2012 tournament.

Work for Ballantine’s whisky (see box), Kraft and the McLaren F1 team also caught the judges’ attention. As well as winning Sharp’s European account, Work Club recorded new-business wins from BBC Worldwide, Old El Paso and Nature Valley.

The agency has applied a sound business approach to marketing - an area in which many digital shops are found wanting. The businesslike Brooks acts as a counter-balance to the increasingly recognised creative talents of Andy Sandoz and Ben Mooge. The fact that all six founding partners are still in place shows that the agency has also had stability.

This combination has led to Work Club being named lead agency for six brands in 2011, proving that digital agencies can lead, while ad agencies follow.

The judges also praised Work Club for its significant contribution to societal issues. A campaign for the World Society for Protection of Animals (WSPA) helped stop the introduction of a US-style ‘mega dairy’, or factory-farm milk production, to the UK. The ‘Not in my cuppa’ campaign also helped build the WSPA brand.

The agency’s commitment to the industry was lauded, too. In 2011, Work Club created the CSR-driven White Pencil for D&AD - the organisation’s first new award in 50 years.

As the digital industry matures, some agencies will be bought, while others will reposition as above-the-line outfits. Where Work Club has struck gold is in recognising that what brands want is innovative marketing, and delivering this by developing digital as the basis from which all else is derived.

FOCUS ON BALLANTINE’S

Pernod Ricard-owned Ballantine’s is the world’s number-two Scotch whisky brand. Its primary market is Spain, where ‘Scotch and cola’ is a popular drink with young adults. Work Club was asked to connect the brand with young consumers internationally through a global campaign. The promotion centred on the ‘Leave an impression’ strapline, using technology for a modern twist.

Work Club employed artists to ‘leave an impression’ during a series of four-hour, live-streamed videos upon which consumers could comment through Facebook. Tattoo artist K.A.R.L. created ‘the world’s first animated tattoo’, which changed its appearance when QR codes were read by smartphones; ice sculptor J.A.M.I.E. created an ice robot with LEDs that moved through stop-frame animation; and 45.R.P.M. created unique animated graffiti with spray cans, screens and uploaded photos.

Ballantine’s achieved a 109% increase in Facebook ‘likes’, while the tattoo video attracted nearly 2m views on YouTube, with a total of 3m views for all videos associated with the campaign.

D&AD - CALL FOR ENTRIES 2012 D&AD is 50 this year, and...

Mon, 12 Dec 2011 10:00:00 +0000

D&AD - CALL FOR ENTRIES 2012

D&AD is 50 this year, and in golden jubilee celebration, we’re going back, forward and sideways through time, using 50 of the best works from the past to inspire the entries of today and the work of tomorrow. Come with us on a journey through Time, Advertising, Space and Design…

Christmas Club 2011

Thu, 08 Dec 2011 13:58:30 +0000

Christmas Club 2011

GREEN GIANT - GIANT HIGH FIVE Green Giant helps kids get to...

Tue, 29 Nov 2011 16:20:00 +0000

GREEN GIANT - GIANT HIGH FIVE

Green Giant helps kids get to their five-a-day. The Giant himself came to life in the Valley of Manchester, to challenge little sprouts to a game of Giant High Five. An augmented reality experience produced with Grand Visual. Ho Ho Ho. Ho Ho.

Photo

Tue, 29 Nov 2011 16:19:00 +0000

Sharp - Fanlabs A mind-bendingly* good review of the launch of...

Thu, 27 Oct 2011 14:04:00 +0100

Sharp - Fanlabs

A mind-bendingly* good review of the launch of Fanlabs from Wired. *sorry.

http://www.wired.co.uk/news/archive/2011-10/24/sharp-fanlabs-2012

Sharp - FanLabs “this is a great idea and an incredibly...

Thu, 20 Oct 2011 11:00:00 +0100

Sharp - FanLabs

“this is a great idea and an incredibly different and powerful concept for Sharp which has the potential to change and shape the brand strategy for years” - UEFA

350m fans, 16 markets, one big digitally-powered idea executed through TV, Press, Outdoor, PR, Experiential, Mobile and Social.

Sharp - Fan Labs launches to Europe’s sports press @ Spain...

Thu, 20 Oct 2011 10:50:00 +0100

Sharp - Fan Labs launches to Europe’s sports press @ Spain V Scotland Qualifier.

Testing out the Neurosky brain reader for Sharp FanLabs

Thu, 20 Oct 2011 10:40:00 +0100

Testing out the Neurosky brain reader for Sharp FanLabs

"If you’re one of the judges on the Agency of the Year jury - then hello. You’re looking..."

Thu, 20 Oct 2011 10:30:00 +0100

“If you’re one of the judges on the Agency of the Year jury - then hello. You’re looking fantastic today. It’s your hair isn’t it? You’ve done something subtle, yet fabulous to it.
Oh, we’ve also lined up our favourite five campaigns of 2011 for you to see here.
Click the #tag below…”

simple ‘Red Tape’ answer to finding the #Club house.

Thu, 20 Oct 2011 10:29:00 +0100

simple ‘Red Tape’ answer to finding the #Club house.

Sharp - FanLabs Kicking off Sharp’s Euro 2012 activity,...

Thu, 20 Oct 2011 10:20:00 +0100

Sharp - FanLabs

Kicking off Sharp’s Euro 2012 activity, the Inventor for Society wants to know what really makes different fans tick.

Launching in Alicante at the Spain v Scotland qualifier, we were there with our truck, yes we said truck, to read the brains of Spanish fans, yes read the brains, and measure their passion throughout the game.

More brain-reading-football-research soon!