
“The dark horse of the digital world, Work Club had a year of growth and great work. The agency, led by the chief executive, Martin Brooks, saw revenue grow by 22 per cent and won some choice pieces of new business including lead agency status on Sharp’s advertising across Europe, BBC Worldwide globally, Old El Paso and Nature Valley, as well as mobile strategy and applications for Coca-Cola’s water brands globally.
Creative highlights included Sharp’s “FanLabs” for the brand’s UEFA EURO 2012 sponsorship, Ballatine’s “Human API” and the McLaren Pitwall. And to top off a fantastic year, the agency invented the D&AD white Pencil, the first new Pencil in 50 years.”
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