There is no business if there are no customers. If you want to establish your own successful business, you must make money, and you can’t make any profit if you have no real-paying customers. But with so many businesses flourishing these days, also online, it’s challenging to find customers and retain them in the long run. The competition is fierce, and you need to take risks to attain customer satisfaction.

So what can you do? For one, you can’t just sit and wait for people to come to you. You must make an effort to find your target market and reach out to them as soon as possible. Fortunately, we are in the digital era, where almost everyone is present online. In line with that, perhaps the best place to find your potential clients online is social media sites. So, without further ado, here are a few valuable tips on how to find ‘warm’ customers using social media.

Determine the Right Social Media Platforms

There are many social media platforms to choose from, but you only need to tap on the networks that your target market usually uses. You have to make sure that your potential clients are active on those social media sites; otherwise, you might waste your time interacting with ‘dead’ leads. For example, try to find Facebook groups related to your niche or industry. You can later on target those relevant groups and pages using paid ads (as also seen in non-social advertising platforms such as Ads Supply, Google AdWords, etc.) on Facebook’s advertising platform (FB Ads).

Build a Credible Profile

Unfortunately, there are tons of scammers online these days. As a business, you’re basically “taking” money from other people in exchange for products or services, which means that your potential clients should feel that your business is legit and can be trusted. And one way to show your credibility is through your business page profile. Write a well-detailed “About Us” description, make your contact details visible, use a professional-looking photo, be consistent with all your social media profiles, and of course, stay active and interact with your followers. However, it’s highly recommended to schedule your posts so that you won’t flood your followers’ timeline.

Establish Common Ground with the Audience

Before starting a conversation with your potential clients and telling them about your business, you need to establish a common ground between you and your target market. This is one of the best ways to generate hot leads. Don’t surprise them with a sudden chat because it may give the impression that you’re scamming them. Find something in common to start a conversation. Check first if you are on the same social circle, or whether you have similar hobbies or interests. It all boils down on how well you are invested in knowing your potential clients.