Entrepreneur Tips: How to Start a Successful Coffee Shop

Running a coffee shop can be a quite lucrative endeavor seeing as how the majority of people start their day with a cup of this energizing beverage. However, in order for your business to thrive, there are some things you have to do right. So, for all you entrepreneurs out there looking to start a coffee shop, here are some useful tips.

Devise a business plan

First of all, when starting this kind of business, you have three basic options to choose from. You can decide to purchase a franchise but keep in mind that in this scenario most of the business decisions will be made for you by the franchise owner. Then, you can find an existing business to buy, which might be a bit hard as there are not many profitable companies for sale. Alternatively, you can start your business from scratch. Yes, this requires a lot of time and effort but it also comes with the biggest potential when it comes to profits and flexibility. Once you’ve decided on your approach, you can create your business plan in more detail and start working toward opening your coffee shop.

Look for a good location

We’ve already mentioned how some people need coffee to start their day. Well, sometimes they don’t have time to do it at home, so they pick up a cup on their way to work. Furthermore, coffee shops are great places for meetings with friends or coworkers. On the other hand, some people love going to coffee shops to read a book or study, which means that they probably appreciate a quieter atmosphere. So, you need to think about the clientele you would like to attract when choosing your location.

The choice of location might also affect your rent and business hours. For instance, opening a shop in a mall might be quite expensive and you’ll have pre-determined work hours. You can also consider storefronts, as the rent is usually lower and you get to set the opening and closing hours.

Create a relaxing environment

In order to attract customers, you need a comfortable atmosphere. Knowing your target clientele will help you design your shop. Some people prefer open and airy spaces with plenty of natural light, while others like dim spaces. Perhaps the best option is to go for a combination of these and keep the space near the windows well-lit while having some secluded corners people can retreat to.

Furthermore, you can offer an outdoor space as well. Having a patio is a great advantage during summer months as everyone wants to enjoy the nice weather. However, consider getting some Aspect Shade retractable awnings as they can protect your customers from harmful UV rays and unexpected summer showers.

Another thing you cannot overlook is cozy seating. Inside, you can place several sofas and armchairs and plenty of chairs. The great thing here is that they don’t have to match. Eclectic design works great and that means that you can get these pieces at various places, from garage sales to vintage shops. For your patio, get benches or chairs with comfy cushions and include soft throws for when it gets a bit chilly.

Having excellent customer service is key

Customers appreciate efficient and professional service, which is why you must make sure your staff is up to the task. When hiring, look for people who are friendly and welcoming. Moreover, provide them with proper training so that they know your business inside out and can answer all questions potential clients might have.

In addition, decide whether your business will have table or counter service. If you opt for counter service, you might be able to handle busy periods much easier. It basically means that customers order and pay and then you call them when their order is ready. Table service, on the other hand, is more labor-intensive, seeing as how patrons spend more time in your shop. Plus, you’ll need waiters who will serve them and clean up afterward.

Another way to provide great customer service is by introducing a loyalty card program. For example, offer a free drink after 10 previous purchases. This might encourage people to come in on a regular basis and they might even spend more. Use quality cards that show off your logo and that won’t easily rip.

Provide an excellent selection on your menu

Last but most certainly not the least, your coffee needs to be top-notch. If you are able to provide customers with something unique, your business is bound to bloom. For example, look for some specialty coffees and teas in addition to the regular ones. Get high-quality equipment and ensure your staff is well-trained in the art of espresso making.

Furthermore, you must understand that coffee sales alone are often not enough to keep a business running. So, think about including an assortment of snacks on the counter which might catch the customers’ eye and tempt them to buy something else. You can sell whatever you think goes well with your beverages, from healthy options to different kinds of pastry. Make sure you recommend these items to your customers when they order tea or coffee. However, making snacks can take a lot of time, so you can work with a local bakery.


Follow these guidelines and your coffee shop is going to thrive. Good luck!

How airlines generate their profit with their ticketing system

There are some questions which often pop up when we come across someone who talks about “traveling” or “flying for less.” Questions like “how often do you fly? Where do you fly to and for how long? Or “Are you traveling for business or pleasure?” should probably be replaced with “How much are you really paying for that comfy first-class seat?” To most of us, the answer will be shocking.

First-class airfares may seem out of reach, but great values can be found, even during Christmas or New Year’s. Airlines generate most of their first-class revenue on normal business days, and slash fares to leisure travelers over holidays. Since airlines were deregulated, airlines have charged more for nonstop flights and offer cheaper fares on connecting flights. When flyers refuse to overpay for the convenience of direct routes, empty airline seats become depreciating assets. The hidden city ticket in the terms of commercial aviation helps airlines unload these depreciating assets before they expire worthless, and is discussed in the Involuntary Reroute series by Robert Laney. Hidden city airline ticketing occurs when a traveler purchases a ticket from departure point a to the destination point c with having a stop at point b. The passenger ends their journey at point b.

For example, flying from New York (point a) to Madrid (point c) through London (point b) then, choosing to get off at London (point b) instead of continuing onto Madrid (point c). Some airlines claim hidden city tickets cost them money even though they’ve been paid for an empty, depreciating and otherwise worthless seat.

Robert Laney has been in the airline and aviation industry for around three decades having his experience in strategic planning, management, airline deception, airline booking ploys, business development and also business strategy. This American entrepreneur is an author as well of the series Involuntary Reroute which focuses on the primary tools of premium cabin fare deception, i.e. the hidden city tickets, arbitrage, mileage and AD75 tickets from an insider’s perspective followed by the books I-Reroute. Also, he is the co-founder of 1st-Air.Net which is an online provider of alternative methods for purchasing business and first-class travel. Traveling first class could have been made easier only if the airlines would lessen the price which they quoted uselessly for generating as much of the profit as possible.

Robert, in his book, has told how exactly the hidden city ticketing works as well as airline booking ploys and throwaway ticketing. In order to make the most use of an airline ticket, exploring Robert’s books can give you the knowledge you need.

How to Find the Right Investor for Your Startup

Contrary to popular belief, investors aren’t just good for bringing in an adequate amount of capital for your startup business. In fact, investors can help one find more than just an incredible amount of money to help their business flourish. The ideal investor can also help bring in the perfect amount of resources and organizational skills that are necessary in order to accomplish a business plan that many startups might fail to stick by or follow through with.

However, investors come in all forms – but that doesn’t necessarily mean that they’re going to be the perfect option for you or for your business. As a matter of fact, it is worth mentioning that as much profit as the right investor can bring to you, a bad investor can actually cause your entire business plan to fail as miserably as possible. Which, of course, is irreparable damage to the business itself.

Fortunately, there are ways to know ahead of time whether an investor is right for your startup business or not. If you’re wondering how you can stay above the game, read on to find out more.

Numbers Don’t Lie

If you think every person who poses to have your best interests at heart actually is that nice, then you’re certainly a lot more naïve than half of the world’s population. In this day and age, giving away equity of your business in exchange for a bit of cash isn’t ideally the way to give fractions of your business away, mainly because this could lead to you incurring a huge loss as a result of a miscalculated decision.

Do Your Homework

Ideally, great investors have a lengthy string of statistics to prove their worth. While you’re creating your own plan and strategy in order to prove your own worth to the investor, it’s important to find out as much as you can about the investor as well. WOS Swiss Investments AG is an ideal example of this, partly because they ensure that they have their statistics-laden out in front of their partners. This investment firm was founded in 2016 by Jennifer and Thomas WOS. The company specializes in offering investments to startups and other organizations and has a long list of happy clients.

Follow Your Instincts

As desperate as you may feel to prove yourself to an investor in order to ensure that you get your business up and running, don’t ignore the signs that your instincts may be trying to tell you. Often times, business owners end up giving away a lot just to get a specific amount of capital, but that doesn’t always need to be the case. Take your time with the investor that you choose in order to ensure that things don’t blow out of proportion later on. Remember, you should always have a future planned out for your business and it is always in the best interest to not stray off plan and to always stick to it.

How to Effectively Manage Your Staff at an Event

Arranging an event can be quite taxing and difficult, especially if you don’t take action properly. If you have difficulty in arranging an event, you might want to consider hiring a professional marketing and event management company such as Urban Fetes. Founded in 2011 by Shannon Waldron, the company has established itself as one of the leading marketing companies that specialize in event management. Managing the staff at an event is the most important if you want your event to go smoothly. Here are a few tips to help you manage your staff at an event.

Be proactive. “It is frequent that the subject of the personnel is left for the end, in such a way, that when they make a request, you often have no answer. Asking the staff more in advance gives us the possibility of forming good teams and ensuring the availability of the most suitable profiles for the client’s needs, “says Franco.

Make a detailed brief about the functions, schedules, services, attitude and image you are looking for, as well as about the characteristics of the event, the deadlines and the objectives to be followed. This will allow you to organize the most qualified personnel for each function, and be careful, avoid actions that may be outside the law. For example, if a client asks you for four assemblers but without detailing what kind of work they are going to do, and then they ask one of them to work at a height, without having the required courses, you have to reject it right away.

The good supervision of the teams is key to be informed in real time of unforeseen events and to be able to react as soon as possible in the case of having to take some action. There should always be a person responsible in each event that controls punctuality in arrivals and departures and the correct development of the service. In this sense, it’s also recommended that you include a staff coordinator in large events, which will allow you to concentrate on other things and optimize the capabilities of each worker.

Take advice from others. There are aspects such as schedules, transportation, shifts, etc. You can ask other professionals for advice in order to find out how you can optimize these areas of the event.

Keep in mind that the staff for the event will be the image of the company or the brand, so look for companies that guarantee a variety of professional profiles, not just anyone.

Check the qualification of the workers: licenses, driver’s license or machine handling, for example, food handling, etc.

In large events, where you will have to establish a hierarchy, make sure you will work together with very experienced staff who have management experience.

The safety of the attendees, but also of the workers is a priority, so you should foresee the possible contingencies and establish a protocol to minimize the impact with your company of human resources, in addition to making safety plans, requesting licenses, performing and overseeing technical projects, and develop environmental impact studies, among others. It is necessary to provide the personnel with the necessary means for their work and to comply with the regulations on the prevention of occupational risks.

How To Make The Most Out Of Your Dinner Meetings

Not everyone knows how to make a business meeting fruitful. Especially when it comes to any business meeting turning into a lunch or a dinner, there are certain etiquettes for any business meeting to keep in mind. Talking and convincing is art. Not everyone is good at it. People with special skills to convince others to get the deal done while even socializing with them need some good tricks. To get a great deal done correctly, it requires a good development of understanding among both the parties. Both business potentials should have a clear idea of what they want and where they want their meeting end. Even usually when a family is gathered at the dining table, it’s the time when they discuss and talk about the plans, make decisions and discuss what to do or what steps should be taken.

Similarly, some business professionals also prefer a table to talk, discuss, plan and negotiate. Good relationship of trust and business links are formed easily than they could have established in that meeting room. It’s all about the convincing skills. It’s selling one way or the other. A person good enough in the sales department would know how it is and how a product or strategy is sold.

Meet Rylee Meek, author of “Food For Thought” How To Use Dinner Seminar Marketing to Grow Your Business In Ways You Never Thought Possible”, a Caucasian trainer, a speaker, a coach and an entrepreneur associated with industry of sales and marketing who has also been practicing NLP and TIME techniques who is also a certified clinical hypnotherapist. Like every other person having an insight of business world, Rylee believes on the thought that some meetings during meals should be taken way too seriously as they can either help you out or will turn their back towards you. Business meetings turning into meals fall under the same category to be taken seriously and make the most of them while planning them in such a way that the plan doesn’t fall apart. Treating your client or the opposite business party is very important. Your behavior towards the other party portrays a lot about your company and yourself. Also, it should not be forgotten that it along with the word lunch/dinner it has the word “official” attached to it or if not then it should be kept in mind that it is a lunch/dinner having a purpose, i.e. it is a business meeting lunch/dinner. It is not just a socializing gathering.

Social Dynamic Selling is Rylee’s project of which he is a CEO. Rylee started this venture to provide other people with the knowledge he has and the struggle he went through to become someone well reputed in the industry. Always wishing someone to be considered as a lighthouse in the stormy sea, Rylee hopes to guide the entrepreneurs while leading them with the right steps to success.

Rylee has not only been an author and an entrepreneur, but he also has some good qualities of skills which he can use to become an excellent mentor. Social Dynamic Selling specializes in a subtle form providing dinner seminar marketing techniques. During the initial days before delivering a well-prepared seminar, this strategy had to go through many errors and changes but when at the time of its delivering, it turned and became the most reliable dinner seminar marketing service in the industry working efficiently and effectively.

10 Benefits of Outsourcing Accounting Services for Your Firm

There is an unprecedented demand for outsourced accounting services among CPA firms today. Many of these firms acknowledge their relevance in cutting overhead and operational costs substantially. The cost savings, however, amount to just a tiny advantage for a service that can benefit and prove to be insurmountably lucrative in the long run.

Cost savings aside, outsourcing accounting services can have innumerable merits for the profitability of a firm.

Below are the 10 benefits that outsourcing accounting services can have on CPA firms.

Substantially Decreases Operational Costs

Many CPA firms decide to outsource their accounting services to save on operational costs. Hiring a freelancer expert results in firms paying only if and when the service is rendered and not otherwise.

Increasing Profit Margins

CPA firms can outsource low margin activities like undertaking data-intensive compliance functions, thus increasing profit margins.

Boosting Operational Efficiency

A typically cited benefit but potent nonetheless, outsourcing accounting services can result in smoother operational functions in a firm. CPA firms who are just starting and are yet to see some returns can hire accounting specialists who are better equipped with the software technology to carry out complex accounting services.

Competitive Advantage

Hiring outside help pertains to hiring someone who is far more proficient and capable of handling the accounting service required. Thus, hiring such talent inadvertently increases the value of the services you provide to your customers. This dramatically gives you an effective advantage over your competitors.

Risk Sharing

Outsourcing accounting services can prove to be a very smart strategy resulting in decimating a firm’s risks. Risks associated with a particular project is shared between the firm and the outsourced accounting specialist.

Time Effective

It’s fascinating to learn how much time is spent in an organization doing things that ultimately proves to be unproductive. Outsourcing specific talent for specific services can save management a lot of time in recruitment and selection. This time can be better utilized in other productive activities like relationship management and client servicing.

Being Flexible With The Workforce

Perhaps the most underrated advantage of outsourcing would be the flexibility it provides the management in dealing with outsourced talent. Unlike permanent placements, firms have the option of experimenting with different skills available in the market. They can choose to carry on with the current outsourced expert or opt for another one depending on their satisfaction.

Working With The Best Talent

Outsourcing allows firms to work with a plethora of talented, proficient accountants playing in the market. With the help of a few minutes of internet research, a firm can scrounge for some of the best minds in the business today. Getting your hands on such talent can dramatically improve your standing in the industry.

Dealing With The Legal System

Most outsource accounting service are well equipped with the tools and resources required in dealing with legal bodies like the IRS and US GAAP. As they handle the legislative aspects of the business, you can concentrate on the more pressing issues of your firm.

Challenging Big Firms

Outsourcing accounting services by smaller and medium CPA firms can drastically change their standing in the market. Having a well-fueled accounting service delivering the best services to your customers can help you go toe to toe with many big firms in the industry and maybe even outdo them one day.

Outsourcing accounting services have been proven to be a lucrative undertaking for many CPA firms struggling to succeed in a competitive industry. The benefits listed should be enough reasons for you also to consider outsourcing your accounting services to a reputed expert in the field.

5 Must-Read Tips For Planning Your Next Successful Company Event

Every corporate event is a high-stakes gamble. You have to impress employers and show them that your company team is up to the task of attracting clients. There are a lot of factors you have to watch out for when planning an event like this, which is why it’s good to come prepared.

1. Decide your mission ahead of time

Every company event has a specific purpose in mind before it’s even organized. Perhaps you want to honour employees and their dedication to the company. Some events can be a great way to reach out to new business partners by creating buzz around your business. If all eyes are on you, it would be the perfect time to introduce a new product or service that your company offers. These are just some of the benefits a corporate event could bring.

On the other hand, you have to keep your specific mission in mind when you plan for the event. You can’t have your cake and eat it too. If you are too broad with your celebration and you honour workers while also selling a product, it can get a bit confusing. Pick a theme and run with it and you’ll find the event much easier to manage.

2. A budget for the event

Before you make any big decisions regarding the event, you should have a set budget in advance. Since it is a corporate event, you’ll have to deal with a variety of different vendors and that can cost money. It’s hard to keep your eye on the price when there are hundreds of things you have to focus on.

By budgeting early, you can help put individual expenditures in perspective and that will allow you to look at the big picture.

3. Assemble a team

Planning an entire corporate event might not seem like a big deal, but doing it all on your own can be pretty stressful. Once you get into all the details, you’ll find that it’s a bit more challenging than it seems. When push comes to shove, you might want to enlist the help of some of your coworkers.

Micromanagement is essential for setting up a big event. Give everyone a specific task for the event and make sure they are in sync with each other. You want to have everything set up just in time for the first guests.

You can think of it as a more personal version of a work project. While you’re helping each other out, it might blossom into an even closer professional relationship.

4. Build some buzz

There’s no use in making the perfect event if nobody shows up. Obviously, you’re going to want to see a lot of people attend the event in order to spread your message. Creating some buzz before and during the event should get the attention of your target audience.

Start by creating a newsletter that you’ll send to coworkers and clients. Keep it creative and attractive enough to pique their interest. Pictures of the event and people present are a great way to get people to come, which is why a lot of organizers consider a photobooth studio for hire for their event. A good photo is going to be worth a thousand words, which is why you should take as many as possible.

5. Make connections after the event

One of the best ways to make use of your event is to create connections. With whom you make these connections is up to you. A lot of company events focus on creating new clients and business opportunities. Try to connect with the various guests and show them what the company can offer to their business.

You can also build better connections with your workers and coworkers. Increasing office cohesiveness and building friendship can help increase productivity and efficiency in the workplace.


Corporate events like this can be quite demanding of your attention and creativity. When you manage to pull it off, you’ll find that it’s well worth the trouble. As long as you stick to some of these tips, your event should go off without a hitch and you will have proven yourself to employers and clients alike.

6 Lead-Generating Strategies New Online Marketers Should Know

Have you noticed more brands are using social media to market their products? With 4.4-billion people using the Internet, it’s an obvious choice. Moreover, it’s more cost effective than traditional media and, depending on your lead generation strategies, you can target a specific audience and see how effective your campaign is in real time.

It’s easy to follow how other brands do their online marketing, but, sadly, not every marketing campaign fits how a certain business can manage their own leads. It’s a tricky business – online marketing that is. You can be wasting your client’s precious resources with bad marketing strategies and cold leads – especially if you’re a beginner.

If you want to learn the ins and outs of good online marketing, you need to take a good look at this beginner’s guide to generating leads online for a start.


What is a lead?

Before we dive into the specifics of the lead generation process, it’s best that we know first what a lead is – after all, this is a beginner’s guide. A lead is someone who is interested in your company’s product or services. In layman’s terms, a lead is a potential customer.


How can someone qualify as a lead?

You can tell if someone can qualify as a lead when they are considered more likely to apply for a position or avail your product or service. This can be done by collecting enough information to discern if the lead has a valid interest in your business. That person may have engaged or shown interest more than the others through an email, survey, inquiry, and the likes. The basis for identifying a qualified lead can change depending on the lead definition of your business created for your client.


What are lead generation and management?

Now that you know what a lead is, it’s time to know how to get a lead and what to do with it. Enter lead generation and management.

Lead generation is the process of luring people into someone naturally interested in your product or service. This can be anything from engaging written articles, entertaining videos, beautiful pictures, email blasts, surveys, ads, and even free items. Anything!

But what happens when leads start pouring in? You need to learn lead management. It’s the process of lead generation (capturing leads), tracking their activities (if possible), and giving them the attention they need to help them apply for something, make a purchase, or avail service from you.


Why do you need lead management?

A study from AutoDeal about online leads reveals that not all leads are equal, thus requiring businesses to take different strategies across different platforms to get high conversion rates. Knowing where the high-quality leads come from will help you allocate resources properly and maximize different channels. This way you will be able to guide your lead across the buying funnel, increasing the chances of sales conversion with as low pay-per-click (PPC) cost as possible.

So how exactly can you generate leads online? Well, among the many lead generation ideas out there, you can start with these six tips:

Be the market expert

When you think of brands such as Coca-cola, Colgate, and Lego, you instantly associate the names with their products. That’s because they’ve already established their authority in their respective market. If you want your product or service to become just like them, you can start by creating outbound content that provides important educational information. You don’t even have to mention your own product. Just make sure it has your logo to subtly establish your brand as a market leader or gain recognition.


Quality rather than quantity, at least in lead generating

The number of blogs, videos, infographics or email blasts you have doesn’t matter if it doesn’t make your audience curious. Create content that can engage your audience or, at least, have a lasting impression on them. The more hooked they are, the higher the chance of a sale.

Photo courtesy of Tracy Le Blanc via


Use all the tools that are available to you

As previously mentioned, no leads are equal. You need to keep in mind that not everyone can fit in one boat or would like to ride in it. Do multichannel marketing. Use various social media platforms, PPC ads or email marketing. Cover as many channels as you can to increase the chances of getting high-quality leads.

Photo courtesy of Lukas via


Study the data and your leads

Just because you’ve got a lead and turned it into a sale means you can just sit back and relax. As an online marketer, you need to take the time to study the data you have from a lead. Ask yourself questions like: What made them want to purchase your product? What kind of content made them interested? How did they find your business? Knowing these will help you create a solid campaign and get higher quality leads.


Conduct A/B test

Conducting A/B testing or split testing is a great way to improve your lead generation process. It’s basically testing two ways to achieve one goal to see which is better. This will help you determine what works and what doesn’t. Do this in your social media posts, email marketing, and landing pages, and do it often.


Then test some more

Don’t let the success or failure of your marketing campaign stop you from improving. The dynamics of people are a never-ending process of discovering things that will work to gain their attention. Moreover, your marketing budget will also change constantly. So you’ll have to keep working and studying to improve your campaign to get more data, high-quality leads, and, ultimately, increase profit.

Lead generation can be confusing and requires a lot of work. Knowing the basics can help you, your business and your clients reach greater heights when it comes to getting high-quality leads. Continue to work on your process and, hopefully, the results will follow.


Preventing the Most Common Industrial Accidents

Every industry is required to follow safety standards which Health and Safety Executive, a UK Government agency has developed for all industries to diligently observe. Yet, some industries transgress the safety laws resulting in accidents and then lawsuits from workers. In order to ensure maximum safety standards in an industry, every business has to carry out routine maintenance, especially to check for any leaks and spills or machinery malfunction.

Failure to be proactive in this respect would only risk workers and invite potential injuries. On the other hand, it can also devastate the maximum output and hinder productivity. This is why it is a no-brainer not to invest in maintaining safety standards. There are certain requisites which abide all safety laws. The most common types of accidents lead to great complications and here is how they should be avoided:

Short circuits: Proper insulation and utilization of materials made of the highest quality is a mandatory practice for the industrial sector. In this case, BICC Components Ltd. has developed an array of products that are dedicated to performing at the highest level. They are a part of the electrical system of industry and include industrial cable glands, copper terminal, and cable cleats. BICC Components are designed to withstanding hostile industrial environments and they help keep the risk of short circuits at bay.

Slips and falls: The floors should always be cleaned and wiped off any liquid that could result in an individual from slipping. Caution signs need to be placed and installed in areas which are prone to risks and anything wrong has happened, like a liquid spill. Announcements should be duly made for workers to avoid walking by the hazardous area and an imminent order to clear out the area should be made.

Chemical and radiation exposure: All workers should be trained to practice safety standards. Frequent drills should also be performed to avoid any future hassle. Plus, the components where there is a high concentration of chemical use should be attended with maximum safety equipment to avoid harmful exposure if an accident occurs. Safety vests, goggles, and oxygen masks should be utilized by all means. In addition, the area should be immediately cleared if harmful radiation are observed and concerned authorities should be informed at once.

Falling objects: Every industry worker should know how to place objects so that they remain in a fixed place and not fall off from high altitudes increasing the risk of accidents. Machinery like cranes which are used to lift and store raw materials and objects on different storage levels need to be operated with care and maximum precautions. No person should be allowed to stay within 6 feet of the area where storage is taking place.

How To Create A Marketing Video That Sells: 20 Tips

A well-designed and clever marketing video has the power to elevate your brand and boost your conversions. However, it isn’t as easy to great a brand video that converts as it may seem – it requires a strong narrative, SEO considerations and a whole lot more.

To create a powerful marketing video that sells, heed these 20 tips.

Communicate a story

A good marketing video that converts its viewers does not take the sales approach, it tells a story. Use narrative and themes to evoke an emotional reaction within the viewer and appeal to their desires and their needs.

Make an impression with the title

To get a viewer to click on your video, you need to capture their attention with a title. Ensure that the title is eye-catching and is also SEO-optimised so that it appears on the SERPs (search engine results pages).

Pay attention to the first 10 seconds

When it comes to capturing the attention of your viewers, you have less than 10 seconds. This means that in this time you must get your message across whilst being entertaining, engaging and impactful.

Keep it short

People today are very busy; they simply don’t have time to watch a video that is long in length. Therefore, as a rule, you should make your video no longer than 60 seconds, and fill it with plenty of peaks and highlights to stop a viewer from clicking off of it.

What’s your mission?

In order to elevate your brand and strengthen its impact within your industry, you should use your videos to sell your mission, as much as your products. What do you stand for? What are you trying to change? What can you do for your customers?

Make it educational

To really add value to your viewers, ensure that your marketing video educates and informs. If your video can offer guidance, advice and tips on a matter that is relevant to your viewers, it will be considered more valuable and engaging.

Don’t be afraid to take a risk

Risqué videos are remembered, and boring videos are forgotten as soon as a viewer clicks off on it. Whatever your brand or industry, you should look for ways to stand out and do something different – so long as it’s still appropriate and on-brand.

Use sound

Music and sound has a profound power to evoke emotion when used in conjunction with high-resolution imagery. Therefore, music and atmosphere should be carefully considered in the design of the video to make it as impactful as possible.

Optimise it for mobile

In today’s digital age where most internet interaction is on smartphones, it is critical that your video is mobile-friendly. If it isn’t, your brand will lose credibility. If a user cannot easily watch your video on their marketing device, they won’t waste their time.

Don’t skimp on quality

The quality of your video – including the quality of the picture, the sound and the design of the story – has the ability to make or break your brand. To ensure you get it right, consider enlisting the expertise of a video production company sydney.

Consider SEO

In order for your video to convert, it first has to be seen. Good SEO will make your video discoverable, and this means that it should have keywords in the description, the URL, the title and the ALT tags.

Use the URL in the video

Don’t forget to embed the URL to your website in the video so that the viewer has a direct journey to what he or she is looking for.

Create a designated landing page

Any marketing endeavours are fruitless without a landing page in which customers can land on and find exactly what they came for. If your video is selling something, they should be able to click straight through to a considered landing page that will convert them.

Use testimonials

Use testimonials of real customers to entice and reassure prospective customers and build the trust of the viewer. Interview your customers and ask them how your product or service has benefitted them.

Implement tutorials and how-to guides

Internet users love to consume information and learn new things, so if you can teach them to do something they didn’t already know how to do, you will achieve their respect and their time. Show them just enough that you have engaged them, but always leave them wanting more – don’t give away all of your secrets for free.

Give customers a BTS insight

Appeal to viewers appetite for a behind the scenes looks into your brand or business operations by showing them what goes on behind closed doors. This could include a short interview with the CEO or employees at work in the office.

Include a Call to Action

Any good marketing content features a powerful Call to Action, including video. Just like you would at the end of a blog post, or on a landing page, give your viewers a clear instruction into how to act in order to move them down your sales funnel so that they convert.

Ask questions

Good marketing is about presenting a common problem that your target audience have, and then offering them a solution. Therefore, your video should make your viewers think about themselves and their own situations, which then makes it easier to sell your product or service.

Inject some humour

An easy way to connect with other people is through a shared sense of humour. So, if it’s appropriate for your business to tap into a lighter side, don’t miss an opportunity. If you can make a viewer laugh, even a little, they are much more likely to remember you.

Create a hype around the video

You can’t just make a video, put it on your website or on YouTube and assume it’ll gain traction on its own. You need to pull together all of your marketing streams and social media channels to promote the video and get viewers interested.


To ensure your marketing video makes an impression, follow the above 20 tips and you’ll experience great rewards.

Does Your Business Need a Website?

If you’re a small business owner, chances are you want to grow your brand. And if that is the case then you will probably have already considered investing in a website for your business. However, you may have also disregarded having your own website in the same breathe.


So, with that in mind, here are all of the reasons that you may or may not need a website for your business. Hint: there’s a lot more yes than no in this article.



The reasons for yes, you should have a website in 2018 are many. But, for simplicity’s sake, here are a few of the more important ones:



  • It’s What Customers Want


In the age of the internet, your customers expect you to have a website. It’s a simple and unavoidable fact. In 2019, people will likely want to find out more about your business before taking the plunge and converting. If you do not have a business website this can immediately be a red flag in their minds, as it removes the certainty that you are a reputable business.

The only way you could avoid this, for example, would be if you were selling products on a trusted third party website (like Amazon and eBay). Users trust the site and so you don’t necessarily need to instil your own trust factors into this.



  • A Business Narrative


Having your own website gives your business the ability to do something very special: control its own narrative. The more control you have over your own story and ultimately the message you portray to potential customers. It’s much more in-depth than having a simple Facebook, Instagram or whatever page. You can write more, even visualise your brand story if you prefer.



  • Drives New Revenue


Have you ever considered the fact that a website can drive more money into your business? No, well it certainly can. In fact, for some businesses, the most revenue comes through the web.

The more you build your website, the more revenue it can provide for your business. So, for that reason, it is very important you work towards improving your online revenue. Even if you only do so gradually, over time it can easily become the biggest source of income for your business on the whole.



  • Your Competitors Have One


It’s true, most of your competitors (to be classed as such) probably have a website. Unless you are in the most unexposed niche business in the world, then having a presence online in some form is likely needed to be considered a competitor. Whether you are a what’s on in Manchester publication or something as simple as a barber, you probably need a website. So, don’t be afraid to get one.



  • 24-7 Access


Having a physical store is all well and good, but it has opening and closing times. You and your business are not accessible at all times. Which, sometimes, is exactly what you need to be in order to be successful. Giving customers a website to find you can remove pesky obstacles like opening times and social convention, as they can visit it at any time of day to suit their needs.

A website gives your business an open day for customers, no matter the time of day. Which is exactly what can set you apart and ensure your gain their custom. Being accessible is a vital part of a business in 2019, so don’t overlook it.



There’s no reason for your business to have a website. No matter how big/small it is, where it is located or even what language you speak. There is no real excuse for not having a website as a business in 2019. Especially as, all things said and done, it is so easy to create – even if you have no website or coding knowledge! There are plenty of website builders available on the internet to help you along the way and with the right security management system protecting your information, it worthwhile to help with recording data.


Final Thoughts

As a business functioning in 2019, whether you like it or not, you will almost definitely need your own website. And it’s not hard to achieve, even on a small budget! So, get building today and reap the rewards of your very own business website tomorrow.

Enterprises across the Globe Have Already Begun Deploying RPA Software

The concept of Artificial Intelligence taking over the world has been a common plot in a lot of movies. We saw a glimpse of reality in these concepts when the globally renowned phenomenon ‘Sophia’ was launched. Although this AI-based robot has excellent potential, this area of technology still has a long way to go before it becomes independent. The progress in this area might be slow, but it is evident. We already have software like Robotic Process Automation (RPA) being deployed by large enterprises across the globe.

What is Robotic Process Automation?

Astonishingly, the concept of RPA has been around for over a decade. However, it has only surfaced recently corresponding to the recent growth in AI. RPA is a software that allows companies to automate their redundant processes. While still nascent, RPA tech is expected to grow vastly in the next decade. Experts believe that with the benefits it is proposing, annual spending on RPAs will increase to over a billion USD within a decade.

RPA brings along an array of benefits for companies. By allowing them to automate routine processes, it saves the valuable time of a human resource which can be used in high-end operations like creating policies or developing strategies. In addition to that, since RPA is AI-based, it becomes more efficient with time allowing the same processes to be completed in a far lesser time.

Organizations are already in transition

A lot of businesses are currently using this software to automate functions like payroll generation or invoice formation, etc. Leading IT firms like PTC System (S) Pte Ltd are offering RPA solutions at highly affordable rates. Since these solutions require little to no human interaction, a lot of businesses out there are even propose replacing the human resource with such RPAs, thereby cutting down on salary expenditures. However, it is deemed better to rotate jobs and allow the same individuals to take part in more critical value-generating business decisions while they oversee RPA on the side. In addition to that, improved efficiency of work and reduced cycle times also translates into better productivity for companies overall.

Furthermore, another one of the many reasons why enterprises are beginning to prefer RPA solutions is that it also reduces the possibility of potential errors. Human beings are limited in their ability to perform efficiently within a 24-hour period. Their productivity is also subject to their health and exhaustion. In such cases, the probability of errors becomes higher than usual turning into a potential risk for the business. Robotic Process Automation software, on the other hand, can perform efficiently for a lot more time.

Applications of RPA

Robotic Process Automation is being used by enterprises in many ways. Some organizations are using it for processes like payroll generation and invoice creation as mentioned above, others are using RPAs for more crucial tasks like analyzing investment portfolios, monitoring employee communication for noncompliant activities, and providing real-time response to potential customers, among other applications. The best thing about RPA tools is that they allow applications in a broad area of functions. All in all, it is fair to state that the potential of Robotic Process Automation is limitless in the years to come. You can reach out to top of the line IT solutions companies like PTC System (S) Pte Ltd to deploy Robotic Process Automation software in your enterprise. Go through their IT-based services through this link: